When hosting a live or silent auction, one of the biggest mistakes a Nonprofit can make is presenting too many auction items during the event. You may think having more items means raising more money, but the reality is presenting too many elements all at once can actually overwhelm an audience.
When it comes to charity auction items:
Quality is always more important than quantity.
If you’re hosting a live or silent auction fundraiser this year, keep these considerations in mind when choosing how many items to offer your guests.
Size of audience
How many people will be attending your event? A good rule of thumb is to divide your guest list in half to get a more accurate estimate of the number of attendees who will actually participate in the auction.
By splitting your guest list down the middle, you are factoring in the tendency for couples to bid together and establishing a more realistic number of donors with the actual spending power to buy big and help you reach your fundraising goal. That’s not to say that you should have exactly one item for every two people at your event, but this gives you a better starting point for determining the scope of your auction item offering.
Size of venue
Overcrowding your event space will make browsing and shopping difficult and overwhelming. If you are working with limited space, it is better to cut back or be more aggressive about bundling auction items instead of trying to stuff everything on to a few tables.