It's six months before the big nonprofit fundraising event. You have a great theme, awesome location and hope to raise record-breaking amounts by hosting an auction packed with exciting items. The procurement team has plenty of time to gather auction donations, so you're not worried, right?
…Then a month goes by and there is still just the possibility of those concert tickets and backstage passes. Another month goes by and there's radio silence from the board member’s sister who was going to donate her timeshare condo in Hawaii. Three months later and nothing has solidified except a few restaurant and spa vouchers. Panic sets in.
This is a common scenario that keeps development directors and event coordinators awake at night. How will your nonprofit ever raise big numbers when your big-auction items fall through?
To avoid the mad scramble before the event, try securing a few no-risk auction items earlier on in the process. The biggest secret to hosting a successful nonprofit auction is offering intriguing items and getting them early enough to connect with donors and build excitement through marketing and outreach strategies.
- Find out what donors want to bid on: You can be proactive about contacting big donors and asking them which packages they are most interested in. A simple conversation could go as follows: "We're thinking of three travel packages for this event; which would you be most interested in, and how much would you be willing to bid?" Getting valuable insight like this early on might mean you can sell the item - or at least get a commitment - before the event even begins.