By Mark Hrywna
From The Non-Profit Times
When disaster strikes these days, lots of donors don’t think twice before whipping out their cell phones and donating $5 or $10 via text message. Vast amounts of money were raised via text when an earthquake struck Haiti in 2010, and again this past spring when an earthquake and tsunami devastated Japan.
But outside of the disasters and the large organizations that collect most of the donations, does text messaging do much for smaller charities? Are you asking yourself whether your charity should be on the mobile bandwagon — or whether it already has missed the boat?