A fundraising raffle is a contest in which tickets are sold to supporters of a Nonprofit cause or mission for their chance to be drawn as the winner of a grand prize. Veterans of this fundraising method will tell you that raffles are easy to set up, require little to no upfront cost and demand minimal time to manage. When a fundraising raffle is done right it can raise tens of thousands of dollars for an organization!
For a raffle to raise a significant amount of money, it depends on three things:
- The Prize
- Ticket Price
- Selling Tickets
A successful raffle must have a grand prize with enough perceived value to entice supporters to purchase a lot of tickets at a higher price point than your typical $1 carnival raffle ticket. Fundraising raffles are unique because people are more likely to pay a higher price per ticket knowing their money is going to support a cause, but the prize still has to be exciting.
NOTE: Before you decide to host a raffle, check the raffle laws in your state. Some states do not allow raffles at all or require certain permits that must be applied for in advance.
1. The Prize
What has broad appeal and might motivate someone to take a chance on a $20 raffle ticket? Cars are always very popular, but they are prohibitively expensive and very difficult to get donated. Electronics - such as big screen TVs and stereos - are good incentives but they tend to only appeal to the guys. What about a nice relaxing vacation? Leisure travel is an activity everyone enjoys.
Traditionally, using vacation travel as a raffle prize has been difficult because fundraising committees had to rely on donated airfare, hotel stays or vacation homes to put together ad hoc packages. They also had the option of spending weeks with a travel agent putting together a unique – and usually very expensive – vacation package.
A better solution? Winspire Experiences offer a no-risk alternative that requires zero upfront cost and no extra work for the planning committee. The entire catalog of Winspire Experiences is available at no-risk which means your organization doesn’t purchase anything until after winner is declared. This lets you offer a selection of Experiences for the winner to choose from.
“Winner’s Choice” Prize
What’s better than winning an incredible vacation in a raffle? How about the ability to choose where you go and what you do?
In a "Winner's Choice" raffle the organizing committee preselects a set of packages from the Winspire catalog, giving the winner a choice of their favorite Experience. Following are some of the benefits of a “Winner’s Choice” raffle:
- Appeal to more people: Offering the winner multiple Experiences to choose from helps you to appeal to a much wider audience of potential ticket buyers. You can offer the Indy-Style Open-wheel Racing for the guys or New Orleans Jazz & Dining for couples and a Royal Caribbean Cruise for young families. Something for everybody!
- Save valuable time: Reserving Winspire packages for a Winner’s Choice Raffle takes less than 5 minutes, and deciding on which Experiences to offer can be covered in a single meeting. This leaves more time for your committee to sell tickets and promote the raffle among donors and in the community.
How many Experiences should I offer?