The financial success of your fundraising event depends largely on the attendance of your biggest donors. Chances are these top donors are patrons of other philanthropic organizations as well, which means you’ll have to compete for their attention. It’s crucial to give your most important guests a memorable experience to ensure they return to your event and contribute year after year.
So how do you leave a lasting impression with your top donors?
By treating them like the VIPs they are!
Going the extra mile to make sure your VIPs have a special evening will let them know how important they are to your organization, helping you cultivate stronger donor relationships and counteract donor fatigue.
Here are five ways to give donors the VIP treatment at your next fundraiser auction items event.
1. VIP Parking
Small inconveniences like looking for a parking spot can start the evening off on the wrong foot – especially if you’re hosting a larger event where parking can be tricky.
To prevent these little frustrations from ruining your guests’ evening, create a VIP parking section or offer free valet services to your biggest donors. You can also provide a separate VIP check-in line to reduce waiting time gaining entry to the event. The fewer hassles donors have to deal with, the better their experience will be.
2. VIP Reception
Before your event starts, show how much you appreciate your biggest donors' contributions of time and money by hosting a pre-event reception, complete with cocktails and appetizers. At the reception, present plaques that donors can display at their homes or workplaces, or give out wearable recognition - such as lapel ribbons - for donors to wear during the event.