5 Ways to Give Your Biggest Donors the VIP Treatment

Posted by Ian Lauth on Apr 30, 2014 12:06:00 PM

VIP-Treatment

The financial success of your fundraising event depends largely on the attendance of your biggest donors. Chances are these top donors are patrons of other philanthropic organizations as well, which means you’ll have to compete for their attention. It’s crucial to give your most important guests a memorable experience to ensure they return to your event and contribute year after year.

So how do you leave a lasting impression with your top donors?
By treating them like the VIPs they are!

Going the extra mile to make sure your VIPs have a special evening will let them know how important they are to your organization, helping you cultivate stronger donor relationships and counteract donor fatigue.

Here are five ways to give donors the VIP treatment at your next fundraiser auction items event.

1. VIP Parking

Small inconveniences like looking for a parking spot can start the evening off on the wrong foot – especially if you’re hosting a larger event where parking can be tricky. 

To prevent these little frustrations from ruining your guests’ evening, create a VIP parking section or offer free valet services to your biggest donors. You can also provide a separate VIP check-in line to reduce waiting time gaining entry to the event. The fewer hassles donors have to deal with, the better their experience will be.

2. VIP Reception

Before your event starts, show how much you appreciate your biggest donors' contributions of time and money by hosting a pre-event reception, complete with cocktails and appetizers. At the reception, present plaques that donors can display at their homes or workplaces, or give out wearable recognition - such as lapel ribbons - for donors to wear during the event.

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Topics: donor-relations, acquiring-new-donors

6 Tips for Leveraging Existing Donors to Acquire New Ones

Posted by Jeff Cova on Jan 9, 2014 10:00:00 AM

Learn How to Leverage Existing Donors

Acquiring new donors is tough. Before you can even begin convincing people to support your mission, you first have to find people to convince!

There are many resources available for finding new donors, but they usually come in the form of a marketing initiative and a hefty price tag. Instead of taking out an ad in the newspaper or investing in a direct mail campaign, take advantage of an effective - and less expensive - resource you already have at your fingertips: your existing donor base.

Referral based lead generation - or leveraging your existing supporters to refer new potential donors - is one of the most powerful ways to acquire new customers, donors and followers for your organization. Think about it—your supporters are the people who can testify to both your credibility and your passion for the mission. They’ve experienced it firsthand! People who hear about your Nonprofit through a friend, co-worker, family member or other acquaintance are much more likely to trust your organization and consider contributing.

If you’re uncomfortable asking donors to help you find new supporters, consider this: your donors—especially your bigger contributors—support your cause for a reason. They are passionate about your mission and believe in your Nonprofit and its ability to efficiently put the money they donate to good use. Many of your current donors would love to help out in more ways than just contributing money.

That being said, you should still consider the best ways to approach current supporters and how you can leverage them to acquire new donors. To start, you’ll want to focus on the state of your current donor relationships...

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Topics: fundraising, donor-relations, acquiring-new-donors

2 Easy Steps For Acquiring New Donors Online

Posted by Ian Lauth on Jan 7, 2014 10:00:00 AM

How to Better Acquire New Donors Through Your Online Storefront

When it comes to Nonprofit fundraising, there is no such thing as having too many donors. Even after a couple of successful years, there is always room to grow. That means your organization needs to be constantly working to find and gain new supporters. During this process, the question that most Nonprofits ask themselves is:

"Where can I find more potential donors?"

Online is a good place to start. Millions of people use the Internet everyday, so optimizing your online presence will help you tap in to some of this traffic.

While online networking is only one of several strategies you can incorporate into your donor acquisition plan, it should certainly be among your top priorities. The various websites and tools you can leverage online will help you to broaden your reach, share information and advertise events.

Your online marketing strategy should focus on two things:

1. Review Your Website

If your Nonprofit doesn’t already have a website, then it is time to create one. If your organization does have a website, take a careful look at it for areas that need improvement.

The whole point of creating a website is to Excite, Educate and Acquire new donors. Think of your website as your physical storefront. As people walk by, you want to pique their interest enough to get them to walk inside.

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Topics: donor-relations, acquiring-new-donors

Getting Deep with Donors: Why Fundraising Events are the Key to Building Donor Relations

Posted by Ian Lauth on Nov 8, 2013 11:44:00 AM

Use Fundraising Events to Connect with Nonprofit Donors

Why do people contribute to Nonprofits? Well, that’s easy—because they feel passionate about making the world a better place and are emotionally invested in a Nonprofit’s mission. If that’s the answer, then why don’t all Nonprofits put the objective of building deeper connections to get passionate supporters at the forefront of their priority list?

It’s probably because they aren’t sure how. Organizations, including yours, might try sending out emails or newsletters that are filled with information, updates and anecdotes, but marketing materials can only go so far. You can be multitudes more effective in person by hosting a large fundraising event with awesome fundraiser auction items.

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Topics: donor-relations, acquiring-new-donors, donor retention

4 Quick Tips for Developing a Solid Donor Base

Posted by Ian Lauth on Nov 6, 2013 9:54:00 AM

Develop a Solid Relationship with your Donor Base

One of the most important parts of running and funding a Nonprofit is also one of the most challenging: developing a solid donor base. The fact is, it takes time. If you’re struggling to gather supporters who contribute regularly, you just might need to fine-tune your strategy.

Finding supporters who are truly committed to your Nonprofit and its mission isn’t impossible - although it may feel that way at times - but it does require some thoughtful planning. Develop a solid donor base following these three steps:

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Topics: donor-relations, acquiring-new-donors, donor retention

Fundraising Events Aren't Just for Raising Money

Posted by Ian Lauth on Nov 4, 2013 9:55:00 AM

Use Fundraising Events to Recognize VIP Donors and Entertain your Supporters

Nonprofits have a lot to accomplish. As a Nonprofit, you have to raise awareness, inspire people to be passionate about your mission, keep donors contributing and raise enough money to make a difference.

This is no small feat. How do you form a strategy to accomplish all of these goals? One of the best ways to get the ball rolling is to host a fundraising event. 

“But aren’t fundraising events just for raising money?” you ask.

Well, while they may be one of the most effective ways to raise money for your organization, that’s not all they are good for. Holding a large nonprofit auction items event on behalf of your Nonprofit can help in a number of ways...

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Topics: fundraising, 10-reasons-to-use-no-risk, donor-relations, event-production, acquiring-new-donors, donor retention

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.