Procuring auction travel packages to match your audience's interests and hobbies is a crucial part of creating a successful fundraising event. But what if your audience of donors has a wide range of interests? This can make it a challenge to pick which travel package to include in your live auction.
One way is to consider the event itself. While some supporters will show up solely for the cause, others will attend an event because something else about it has a special appeal to them. This can give you some important clues about what auction items they might be interested in. Here are four ideas for how you can enhance your overall event with the right auction packages.
1. Sporting events
If you're planning your event around a golf tournament, it’s safe to assume that most of your attendees love to play golf. Offer an auction travel package that includes a chance to play on a premium golf course, such as Pebble Beach or Pinehurst, or send them on a trip watch a professional golf tournament like the PGA Championship.
If you are raising money for a specific sport or athletic program it makes sense to offer a package that relates. For example, tennis club boosters could create a winner’s choice raffle that includes a trip to see the U.S. Open Tennis Championship.
Other more general sporting events, such as a walk-a-thon or 5K run can make it harder to pinpoint your audience's interests. In these cases it can make more sense to offer a “choose your own” travel package, such as Choose Your Championship or the Ultimate Pro Sports Fan Getaway.