Most event organizers know a big portion of the night's proceeds comes from the fund-a-need, also commonly known as a cash appeal, special appeal or fund-a-cause.
Nonetheless, this revenue strategy can be tough to execute properly.
You may be uncertain if guests will give—after all, they have paid good money just to attend, and you want them to spend big on the auction. Or perhaps you've never tried something like this in the past. If the appeal falls flat, say goodbye to the night's energy and momentum.
All that to say, it's not easy to jump on stage and ask guests to pledge cash.
Last week we discussed the 4 crucial elements of a successful fund-a-need:
- An emotional trigger
- The "ask"
- Bid cards
- Three (3) recorders
While these are the 4 logistical requirements for holding a fund-a-need, there are proven best practices that will make the process even easier and more lucrative for your organization.
If you're wondering, "Can we hold a fund-a-need without a live auction? Where would a cash appeal work best in our program? Do we have to raise funds for one item? Should we start high and go low? and more" - this post is for you.
Read on for practical tips to sidestep 10 of the most common mistakes nonprofits make when conducting funding pleas and special appeals.