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For a nonprofit, email marketing is an ideal way to initiate and nurture relationships with donors. Not only is email cost effective, but it can reach a large number of recipients in a timely and relevant manner.
Email marketing is especially useful for promoting charity fundraisers. A promotional email campaign can be used to generate excitement, drive ticket sales, highlight big-ticket auction items and remind your supporters about the impact they can make by attending your event.
Here are some more reasons to consider email marketing for your next charity fundraising event...