Including no-risk travel in fundraising galas, auctions and raffles is an increasingly popular strategy for nonprofits. Whether you are considering using consignment travel packages for the first time or have been leveraging Winspire Experiences for years, chances are you still have a question or two about how best to use this fundraising tool.
When it comes to procuring auction items, we always encourage nonprofits to think outside the box. After all, your donors are sophisticated philanthropists who attend multiple fundraisers each year, and unique items like travel Experiences keep your event fresh, relevant and interesting.
The catch: these items are among the most challenging to get donated.
Consignment travel packages help bridge the gap between travel's popularity and its difficulty to procure. So why do some organizations hesitate to use it?
Here are the top 5 reasons nonprofits choose not to use consignment travel packages in their charity auctions.
1. "We're looking to raise money, not spend it."
Imagine you've just walked into a store when you hear an announcement: You're the lucky 1000th customer to walk through the doors, and you've won a thousand dollars!
Would you accept the money?
Successful charity galas rely on strong auctions. At most auction events there are the usual suspects – gift baskets, hair removal services (..ew), and dinner at a fine restaurant in town. Unique travel experiences, on the other hand, continue to be one of the most-anticipated and best-selling auction items in the industry.
However, while offering unique excursions is important to an event’s overall profitability, charities are sometimes hesitant to partner with a consignment travel company. Explore these four common concerns about using consignment travel to better understand how this service can benefit your charity:
1. The trips seem too expensive for our donors.
Underestimating your donors’ spending capabilities is one of the quickest ways to dampen your auction results. Big donors are sophisticated buyers who come to your event with a spending budget in mind.
We hear this repeatedly from the thousands of winning bidders who redeem Winspire Experiences every year. In fact, we survey each of them when they return from their trip – primarily to gather feedback about their experience - but also to learn more about event fundraising dynamics from their perspective.
Our surveys show that 76% of donors attend at least four charity events annually, and 42% of the winning bidders budget at least $10,000 each year for vacation travel. These are savvy auction veterans!