When a Nonprofit fundraising event is managed efficiently and effectively, it can be a highly successful platform for raising money for your worthy cause. However, an event that is poorly planned or mismanaged can quickly become a losing proposition that costs your organization more money than it earns. Here are five simple tips to keep your good event from going bad.
1. Defray Hard Costs with Creative Sponsorships that Deliver Marketing Value
Instead of appearing in front of a business and asking them to sponsor your event, present them with three value-driven sponsorship packages tailored specifically to that business. Your sponsorship presentation should not only cover your organization, who you help and why the business should join you; it should also clearly spell out why the recommended sponsorship packages will benefit the business.
Market your event by providing potential sponsors with any available information that includes demographics, such as ages and incomes, as well as any other relevant details about your attendees, supporters, committee members and board. Be prepared to fine-tune the offer based on feedback from business.
2. Utilize Volunteers to Reduce Staffing Costs
Many non-profits tell their employees it's “all hands on deck” when it comes to staffing the numerous menial jobs required to run an event. In some cases, however, these employees will end up working overtime and driving up event costs. Instead of over-working your staff, be sure to use free labor from volunteers to staff your event whenever possible.
For more info on managing volunteer teams, check out: The 6 Most Important Volunteer Duties for your Auction Day Team