Donor fatigue describes the unfortunate situation where key contributors either reduce or stop donating to a nonprofit they had been consistently supporting in the past.
Early signs of donor fatigue include:
- Reduced frequency of donations
- Smaller donation amounts
- Unresponsiveness to calls or letters
Why does donor fatigue happen and what can nonprofits do to prevent it?
First, it helps to understand the reasons for donor fatigue. There are some circumstances, like a change in the donor’s own financial situation, that you can do little about. In most cases, however, donor disengagement can be resolved with a heathly dose of sincere gratitude and a focus on improved communications.
Let’s take a closer look at some ideas to minimize and prevent donor fatigue for your nonprofit.