16 Fundraising Best Practices for Preventing Donor Fatigue

Posted by Ian Lauth on Oct 13, 2015 10:43:00 AM

Combat Donor Fatigue

Donor fatigue describes the unfortunate situation where key contributors either reduce or stop donating to a nonprofit they had been consistently supporting in the past.

Early signs of donor fatigue include:

  1. Reduced frequency of donations
  2. Smaller donation amounts
  3. Unresponsiveness to calls or letters

Why does donor fatigue happen and what can nonprofits do to prevent it?

First, it helps to understand the reasons for donor fatigue. There are some circumstances, like a change in the donor’s own financial situation, that you can do little about. In most cases, however, donor disengagement can be resolved with a heathly dose of sincere gratitude and a focus on improved communications.

Let’s take a closer look at some ideas to minimize and prevent donor fatigue for your nonprofit.

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Topics: fundraising, donor fatigue, nonprofit survey

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Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.