Donor Retention Sinks in 2017: How to Increase Your Rates INFOGRAPHIC

Posted by Summy Lau on Apr 6, 2017 11:04:25 AM

How to Improve Donor Retention - Infographic

In the business world, you may have heard that attracting new talent costs much more than retaining employees. Did you know the same principle is true for donors?

A recent study by the Association of Fundraising Professional's Fundraising Effectiveness Project concluded donor retention reached a 9-year low of 46 percent in 2016 - despite an increase in revenue and donors overall.

What does this mean for your organization?

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Topics: social-media, donor-relations, donor retention, email marketing

Why Nonprofits Need a Social Media Strategy [INFOGRAPHIC]

Posted by Ian Lauth on May 19, 2014 11:39:00 AM
Why Nonprofits Need Social Media

Click Here to view Infographic

Winspire-Why-Nonprofits-Need-Social-Media_200With its growth in popularity, social media has become one of the hottest topics in the Nonprofit sector for organizations of all sizes to showcase their nonprofit auction items.

Despite its widespread adoption, many organizations still have questions about how to use social media to further their mission and connect with their supporters.

Social media is a low-cost, effective marketing and communication channel that allows you to empower your supporters to share your organization’s mission and achievements in an interactive forum.

Common obstacles nonprofits face when adding social elements to their communication and marketing efforts include: resourcing, understanding best practices, learning the nuances of specific tools and measuring ROI.

As with any new technology, familiarity builds confidence. Having clear objectives will help simplify the planning and execution of a social media plan. It doesn’t need to be overwhelming or difficult. Social Media is a supplemental communication channel that can add tremendous value to your supporters and organization.

Click on the image to the right to enlarge the infographic. The information might surprise you! 

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Topics: donor-relations, donor retention

3 Reasons Your Fundraising Event May Actually Lose Donors

Posted by Ian Lauth on Jan 16, 2014 9:07:00 AM

3 Reasons Your Fundraising Event May Actually Lose Donors

Fundraising events are for more than just raising money. They are also designed to attract new donors and keep current supporters interested. In order to keep donors returning and supporting your mission year after year, it is important to host successful events.

If you’ve been losing donors in recent years, it could have something to do with your fundraising events. When planning and hosting fundraising events, avoid these costly mistakes:

1. Bad timing Even a really great fundraising event with amazing fundraiser auction items might not attract donors if it is set at the wrong time. An event right after holidays, for example, may not be well attended. Push that event to spring and you will likely get a better response. Multiple events happening in town on the same night could also affect attendance. If your community has some sort of social calendar, make sure your benefit isn’t competing with other big events.

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Topics: donor-relations, donor retention

4 Surprisingly Simple Cures for Donor Fatigue

Posted by Jeff Cova on Jan 14, 2014 9:49:00 AM

4-Surprisingly-Simple-Cures-for-Donor-Fatigue2

Have donations to your Nonprofit hit a plateau? Have previously active donors suddenly disappeared? Are you having trouble engaging high-level donors? If so, your Nonprofit may be suffering from donor fatigue:

Do·nor Fa·tigue   noun
1. a lessening of public willingness to respond generously to charitable appeals, resulting in part from the frequency of such appeals.

In other words, bombarding your supporters with bland and monotonous appeals for donations may diminish donor interest and weaken your base. We all know a solid donor base is critical to the success of your Nonprofit, which means keeping donors active, engaged and excited.

Following are four simple ways to treat donor fatigue and replenish the passion your donors have for your Nonprofit and its mission:

1. Be Choosy About Communication Channels

It’s been said before, but it's worth saying again: Communication is key to keeping donors informed and open to giving. Approach each donor – particularly those who donate larger amounts – with an individualized communication plan. Some prefer email over phone calls, others rarely sit down at a computer but love to chat on the phone.

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Topics: donor-relations, donor retention, nonprofit survey

4 Simple Ways to Build Stronger Donor Relationships

Posted by Ian Lauth on Jan 3, 2014 7:38:00 AM

Build Strong Donor Relationships

Building meaningful long-term relationships with key donors isn’t a want; it’s a need that’s critical to your Nonprofit’s success. But the process doesn’t need to be difficult. When approached the right way, it can actually be enjoyable for both parties and help boost your funding at the same time.

Here are four simple ways to start building relationships and grow your funding:

1. Stay in Touch

Communicate regularly, not just during fundraising campaigns. Keeping donors up to date on your organization’s projects and goals is important to keeping them interested and engaged. Let them know you need their support to complete your mission and that they are the ones that make it all possible.

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Topics: donor-relations, donor retention

Donor Travel Budgets Are The Key to Fundraising Success

Posted by Jeff Cova on Dec 17, 2013 8:35:00 AM

Utilize-Donor-Travel-Budgets2

 

 There are numerous strategies for connecting with potential donors and inspiring them to help your Nonprofit. One resource that organizations often overlook is that of donor travel budgets.

Vacation travel is a massive global industry. According to a study by the U.S. Travel Association, $597 billion was spent on leisure travel in 2012[1].

Furthermore, more than half of all Americans (53%) set money aside each year for leisure travel, and that number jumps significantly to 73% for affluent adults similar to those who attend event fundraisers like yours[2]. In fact, we did a survey of over 1,000 winning bidders and found some statistics that startled us!

  • More than 68% of donors take 3-6 leisure trips each year
  • Over 82% budget at least $5,000 each year for vacation travel
  • More than HALF (52%) of donors budget over $10,000 each year for their vacations!

 

Donor_Travel_Budget_Statistics2-01.png 

Question 1

How can Nonprofits direct some of that spending towards charity?

The positive spending trends and consistent purchasing behavior we see in the U.S. travel industry should be an eye-opener for Nonprofits who have the opportunity to offer auction travel packages as items in their events.

Providing donors with an opportunity to make their vacation travel purchases while supporting their favorite causes is a win-win for everybody.

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Topics: donor-relations, donor retention, travel budgets

Getting Deep with Donors: Why Fundraising Events are the Key to Building Donor Relations

Posted by Ian Lauth on Nov 8, 2013 11:44:00 AM

Use Fundraising Events to Connect with Nonprofit Donors

Why do people contribute to Nonprofits? Well, that’s easy—because they feel passionate about making the world a better place and are emotionally invested in a Nonprofit’s mission. If that’s the answer, then why don’t all Nonprofits put the objective of building deeper connections to get passionate supporters at the forefront of their priority list?

It’s probably because they aren’t sure how. Organizations, including yours, might try sending out emails or newsletters that are filled with information, updates and anecdotes, but marketing materials can only go so far. You can be multitudes more effective in person by hosting a large fundraising event with awesome fundraiser auction items.

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Topics: donor-relations, acquiring-new-donors, donor retention

4 Quick Tips for Developing a Solid Donor Base

Posted by Ian Lauth on Nov 6, 2013 9:54:00 AM

Develop a Solid Relationship with your Donor Base

One of the most important parts of running and funding a Nonprofit is also one of the most challenging: developing a solid donor base. The fact is, it takes time. If you’re struggling to gather supporters who contribute regularly, you just might need to fine-tune your strategy.

Finding supporters who are truly committed to your Nonprofit and its mission isn’t impossible - although it may feel that way at times - but it does require some thoughtful planning. Develop a solid donor base following these three steps:

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Topics: donor-relations, acquiring-new-donors, donor retention

Fundraising Events Aren't Just for Raising Money

Posted by Ian Lauth on Nov 4, 2013 9:55:00 AM

Use Fundraising Events to Recognize VIP Donors and Entertain your Supporters

Nonprofits have a lot to accomplish. As a Nonprofit, you have to raise awareness, inspire people to be passionate about your mission, keep donors contributing and raise enough money to make a difference.

This is no small feat. How do you form a strategy to accomplish all of these goals? One of the best ways to get the ball rolling is to host a fundraising event. 

“But aren’t fundraising events just for raising money?” you ask.

Well, while they may be one of the most effective ways to raise money for your organization, that’s not all they are good for. Holding a large nonprofit auction items event on behalf of your Nonprofit can help in a number of ways...

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Topics: fundraising, 10-reasons-to-use-no-risk, donor-relations, event-production, acquiring-new-donors, donor retention

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.