Donor Retention Sinks in 2017: How to Increase Your Rates INFOGRAPHIC

Posted by Summy Lau on Apr 6, 2017 11:04:25 AM

How to Improve Donor Retention - Infographic

In the business world, you may have heard that attracting new talent costs much more than retaining employees. Did you know the same principle is true for donors?

A recent study by the Association of Fundraising Professional's Fundraising Effectiveness Project concluded donor retention reached a 9-year low of 46 percent in 2016 - despite an increase in revenue and donors overall.

What does this mean for your organization?

Read More

Topics: social-media, donor-relations, donor retention, email marketing

Nonprofit Email Marketing: What's Working in 2017 [Infographic + eBook]

Posted by Summy Lau on Mar 9, 2017 10:05:00 AM

Winspire-email-infographic-header.pngWith daylight savings time, longer days and (slightly) warmer weather on the horizon, we are officially in the thick of spring fundraising season. You're likely sending a flurry of emails promoting ticket sales, new auction items, save the dates, you name it. And as we recently reported on Winspire News, promotion is the #1 challenge event planners face.

However, email isn't just for promoting one-time events - it's key to raising support year-round.

Read More

Topics: donor-relations, email marketing

6 Powerful Ways to Market Your Fundraising Event for Free

Posted by Summy Lau on Sep 27, 2016 10:04:08 AM

Market Your Fundraising Event for Free!

Fall fundraising season is well underway, and chances are your organization has a fundraising event on the horizon. A key piece to your success is strategic promotion.

We all know events can be pricey, and when budgets get stretched thin, it's tempting to put marketing efforts to the backburner. Fortunately, there are plenty of ways to spread the word that don't cost a penny.

Today we will look at 6 of the best ways to promote your event for free, including:

  1. Google AdWords
  2. Other Online Resources (social media, organization website)
  3. Email Marketing
  4. Media Partners (media sponsorships, press coverage)
  5. Press Releases
  6. Local Events, Clubs and Word-of-Mouth

Whether you're looking to make a big splash in a first year event, or need to refresh a stagnating event, bringing in new supporters can set the tone for years to come.

Read on for ways to convert these methods into more event registrationsand dollars for your cause.

Read More

Topics: social-media, event-production, press release, email marketing, seo, event-promotion, nonprofit websites

13 Proven Ways to Raise More Money at Your Fundraising Event

Posted by Summy Lau on Aug 23, 2016 10:50:09 AM

13 Proven Ways to Raise More Money at Your Fundraising EventAt Winspire News, we hear from a lot of fundraising professionals and volunteers.

Along with questions on auction best practices (how many items to include in the live auction, bestselling silent auction items, setting minimum bids and so forth), we've also gotten these:

How do we address those who say, "I don't go to the auction and never will."?
Are auctions really worth the time and cost?
How do I refresh my 14-year event? Is it time to give it up and move on to another type of event?

Perhaps you can relate.

Read More

Topics: fundraising-ideas, Silent Auction Ideas, event-production, charity auction, email marketing, sponsorships, event-promotion

3 Keys to Writing Mobile-Friendly Event Emails (that reach 65% more people!)

Posted by Summy Lau on May 26, 2016 7:30:00 AM

Trouble_reading_email_mobile2.jpgEmail is a key piece of any fundraiser's promotional campaign. In recent weeks, we've discussed how to write event emails that impact as many people as possible: writing compelling "Save the date" invitations; strategic best practices for emails leading up to the event; segmenting your donor database to increase participation; and timing emails when they're most likely to be read.

The final piece: crafting emails that are responsive on mobile devices.

"Responsive design" refers to content that is easy for anyone to view, scan and digest on any device: laptop, smartphone, tablet and so forth. When creating nonprofit event emails, this is a critical but often overlooked consideration.

These days, not everyone is reading your email on a desktop computer. More than half of all email in the U.S. – a full 65 percent – is now being accessed via mobile devices. (In fact, nearly 4 out of every 10 visits to Winspire News is from a mobile device!)

couple_checking_email_mobile_device2.jpgIndeed, with nearly two-thirds of Americans owning smartphones and 42 percent owning a tablet, mobile devices have become the new norm. Ignoring mobile compatibility for email marketing is like dismissing the needs of over half your readers.

However, if you start designing with mobile in mind, you could potentially double your audience, attendees and ultimately event revenue.

Read on to see how you can capture 100 percent of your audience by writing event promotional emails that look great on any device. (Best of all, these tips work great for most emails you send year-round.)

Select an Email Service Provider

First things first: you’ll need to pick an email service provider. Many nonprofits use tools like Outlook that are simple but don't offer mobile responsive design (and also lack analytic tools; the ability to schedule emails in advance; a lower likelihood of being marked as spam; professional templates...you get the idea.).

Read More

Topics: event-production, email marketing, mobile fundraising

4 Easy Tricks to Make the Most of Event Emails, Including the Best Time to Send

Posted by Summy Lau on May 3, 2016 10:48:19 AM

woman_watch_laptop_small.jpgYou've worked hard for months sorting out countless details for your annual fundraising gala and procuring amazing items for the charity auction. Of course you want to spread the word about your event as far and wide as you can.

Email campaigns are the meat of most nonprofits' promotion strategies. In the past few weeks, we have looked at key aspects of effective email campaigns, including compelling save the dates, content strategies and donor segmentation.

However, no matter how compelling or targeted your content is, it's of little good if sent at the wrong time. As the old adage goes, timing is everything!

Fortunately, you don't need to be a tech guru or marketing pro to follow some basic best practices of email scheduling. Read on to learn how to create an effective email calendar, the best day and time to send emails, and how to strategically arc calls-to-action leading up to the big day.

Step 1: Set the frequency of your emails with an email calendar

The best way to ensure fundraising event emails are sent in a timely manner is creating and adhering to an email calendar. Make a detailed outline of each email’s objective and when it will be sent. Check out our handy sample event email timeline below, and adjust according to your audience and event date.

Read More

Topics: event-production, email marketing

Donor Segmentation: The Email Tactic that Gets 65% More Responses

Posted by Summy Lau on Apr 26, 2016 10:26:38 AM

donor segmentation

In recent weeks we've discussed a few key principles of effective event emails, including how to compose compelling "save the date" invitations and general tips for strategizing an email campaign.

Today let's look at a fundamental best practice that gets more conversionsthat is, more clicks and responses to your emails. This can look like more tickets sold, more social media shares, more registrations, and ultimately more revenue.

So, what's the key to increasing donor participation? Two steps: segmenting your donor base and targeting messaging to each different segment. It's that simple!

A recent survey by email service provider MailChimp shows just how effective this strategy is. They tracked 11,000 segmented email campaigns and found that list segmentation increased email click-through rates by 65% and open rates by 14% compared to their non-segmented emails, while trimming unsubscribes by 9%. Other research suggests 24% of companies that segment lists see increased revenue as a result.

Sound good? Read on to learn how your organization can take advantage of this simple but impactful tactic.

Segmentation Overview

Your donor base is made up of unique individuals. Yes, they all have a common connection—an interest in your cause—but no two supporters are alike. There are obvious differences, like age and gender, but also ones below the surface, like personal background and motivations.

Read More

Topics: donor-relations, email marketing

9 Easy Ways to Make Event Fundraising Emails More Effective

Posted by Summy Lau on Apr 14, 2016 8:48:02 AM

9 Easy Ways to Make Event Fundraising Emails More EffectiveAt Winspire, we are passionate about helping nonprofits raise more money. Event promotion, particularly email marketing, plays a huge role in the outcome of any fundraiser.

Last week we looked at what makes an impactful "save the date" email invitation. Striking images, vibrant colors, concise copy and links to a website all encourage donors to mark their calendars for your annual gala, auction or tournament.

But the "save the date" is just the first step in a months-long fundraising event email campaign.

Are you simply sending weekly reminder emails that rehash the same information over and over? Or are you thinking strategically and creatively to encourage as much participation as possible from a diverse donor base?

Make the most of every message with our 9 email "must-do's" to create anticipation and increase revenue at your event.

1. Understand your audience

Writing effective email invites starts with knowing what motivates and excites your supporters. What makes your event stand out? How is your nonprofit making a difference? What do guests hope to get out of the event?

Read More

Topics: event-production, email marketing, event-promotion, nonprofit survey

"Save the Date" Email Invites: 8 Easy Ways to Make Your Fundraiser Stand Out

Posted by Summy Lau on Apr 5, 2016 6:00:00 AM

Save the Date - 8 Ways to Make Your Fundraiser Stand OutThe majority of your winning bidders attend four or more fundraising events each year. This means the annual gala, live auction or golf tournament is likely competing in a crowded space!

It's important to set your event apart from the pack.

Fortunately, with technology it's easier than ever to spread the word well in advance. "Save the date" email campaigns are an easy way to start the conversation about your event, give donors a taste of what's to come, and, most importantly, get them to mark their calendars.

Here are a few general guidelines and tips to consider when crafting attractive, compelling email invitations - the first step in a strategic email event promotion campagin.

1. Use an email marketing service

If you're not already, consider using a free or low-cost email marketing service like MailChimp or Constant Contact. These email programs tell you exactly who has opened your invitation, what links they're clicking on and other helpful information.

Read More

Topics: event-production, email marketing, event-promotion

How to Create an Email Campaign For Your Charity Fundraiser [VIDEO]

Posted by Ian Lauth on Oct 27, 2015 8:13:45 AM

Create-a-Promotional-Email-with-Contact-Contact-MAIN.jpg

→ Click here to view this video tutorial.

For a nonprofit, email marketing is an ideal way to initiate and nurture relationships with donors. Not only is email cost effective, but it can reach a large number of recipients in a timely and relevant manner. 

Email marketing is especially useful for promoting charity fundraisers. A promotional email campaign can be used to generate excitement, drive ticket sales, highlight big-ticket auction items and remind your supporters about the impact they can make by attending your event. 

Here are some more reasons to consider email marketing for your next charity fundraising event...

Read More

Topics: event-production, email marketing, event-promotion, charity fundraiser promotion

Donation Give-Away

Free Silent Auction Bid Sheet Templates
Download a list of our Top10 Best Selling Experiences

Posts by Topic

see all
winspire-twins-blog

Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.