6 Quick Tips for an Online Donation Page that Packs a Punch

Posted by Summy Lau on Aug 3, 2017 9:13:57 AM

6 Tips to Get More Online Donations

You already know how important it is for your nonprofit to have a website. You've chosen striking images, posted statistics on your impact, and made sure your "donate" button is displayed prominently on every page. Unfortunately, it hasn't been enough.

You are competing with hundreds of other nonprofits for a new visitor's attention. How can your website rise from the rest and get more people to support the cause?

In today's post, learn six simple tips for your online giving page to stand out from the crowd, and ultimately convert more visitors into donors.

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Topics: fundraising, nonprofit websites

3 Ways to Harness Mobile Fundraising in 2017: INFOGRAPHIC

Posted by Summy Lau on Jul 11, 2017 10:44:12 AM
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Did you know 1 in 5 donations occurred via mobile device in 2016? Some 77 percent of all Americans now own a smartphone, while charitable giving expected to reach nearly $400 billion in 2017.

Translation: There is roughly $80 billion in mobile donations up for grabs this year!

With more and more donors connected at the hip with their smartphones, how can you tap into the trend?

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Topics: fundraising, mobile fundraising

Grant Writing Expert Shares Tips to Snag $30,000 in One Afternoon

Posted by Summy Lau on May 25, 2017 10:36:38 AM

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One of the keys to a successful development strategy is having diverse sources of income. We most frequently discuss event fundraising, but it's wise to have several fundraising "arms" so the loss or decline of one source won't hamper day-to-day operations. Other opportunities include annual fundraising drives, regular or monthly giving, and one we'll cover today: writing grants.

Is grant writing part of your development strategy?

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Topics: fundraising

Lessons Learned from Our Top 3 Podcast Episodes (So Far)

Posted by Summy Lau on Mar 21, 2017 9:35:11 AM

Events with Benefits - Top 3 Most Popular Episodes of 2017

What a whirlwind 2017 has been so far! We're just one quarter in, and already we have developed groundbreaking resources in the world of event fundraising.

In a recent Winspire News survey, the majority of readers (52 percent) noted a desire for more visual content, like webinars and infographics. We've since added 3 new webinars to the Webinar Library all about best practices to maximize revenue from live auctions and fund-a-needs.

Another 33 percent of readers indicated an interest in audio content - namely podcasts - so you can continue fundraising education on your own time. As a result, we launched a brand-new podcast in January called Events with Benefits.

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Topics: fundraising, charity auction ideas

7 FUN Ideas for Online Fundraising: Auctions, Webinars, E-commerce and More

Posted by Summy Lau on Mar 16, 2017 9:08:33 AM

7 FUN Online Fundraising Ideas for Nonprofit Fundraising

Whether you’re raising money for a community project, a research facility or a local animal shelter, there are a number of tried and tested methods for raising funds... so much so, it can be hard to come up with any original ideas for connecting new people to your cause.

Thankfully, the internet has opened up a wealth of new channels and possibilities for fundraisers. 

They key to standing out from the crowd: Keep your online fundraising endeavors both fun and profitable.

Fun ideas like online auctions, hosting webinars and even setting up an e-commerce store work wonders for both organizations and individuals looking to raise money. Here's why.

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Topics: fundraising, online donors, nonprofit websites

5 Tips to Share with Your Auction Committee Today (like the downside of sponsored tables)

Posted by Summy Lau on Feb 23, 2017 10:01:42 AM

5 Tips to Share with Your Auction Committee Today

When you think of putting on the annual charity auction, 5K Fun Run, golf tournament and more, do you get excited?

Or are you more like one organizer who described it like this: "I feel like someone emptied a jigsaw puzzle on top of my desk and now expects me to put it together - without the box."

Fact is, the number one reason events don't reach their full potential is that most event organizers simply don't know what they don't know. We tend to do events the same way they've been done - and make the same mistakes - for years, until the event is difficult to justify having at all.

That's why at Winspire we're passionate about providing resources, tips and ideas from event fundraising leaders across North America to help you reach and exceed your fundraising goals.

In today's post we sat down with Noah McMahon, founder and CEO of a company that specializes in putting together multi-million dollar fundraising events and philanthropic consulting. Drawing from decades of event production experience, McMahon shares 5 useful event planning tips, including how to:

  1. Surprise the audience.
  2. Focus on face-to-face invitations.
  3. Combat the "table sale" bystander effect by setting expectations in advance.
  4. Set (and write down) BIG goals.
  5. Commit to measuring impact.

Best of all, each tip can be applied to fundraisers big and small. Let's get started!

1. Surprise the audience.

"I have rarely been involved in events where you can send out invitations, sit back and all the seats get sold. So I like to focus on 'event architecture' when designing an event," McMahon says.

The first step to selling tickets and generating buzz for your event, is to create someting that's different and better than what people expect.

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Topics: fundraising

How to Persevere Through Common Fundraising Challenges (+ 4 Event Planning Tips)

Posted by Summy Lau on Feb 14, 2017 8:28:11 AM

How to Persevere Through Common Fundraising Challenges for Your Nonprofit

So many nonprofits are scared to ask for what they want.

"I'm being an imposition."

"Asking for the organization sounds like I'm asking for myself."

"They'll probably say no."

Sound familiar?

Fact is, if you don't ask, you can't further your programs and multiply your impact.

In today's post, nonprofit coach Lynda West draws from years of mentoring charities to discuss how peer-to-peer mentoring groups, called "masterminds", can help you get to the next level of fundraising success. Get 3 concrete tips to gain confidence and ask for what's needed to achieve your goals.

Then head over to our weekly podcast, Events with Benefits, for the full 30-minute episode all about persevering through many common challenges nonprofits face.

Join a group of like-minded fundraising professionals

Joining a Nonprofit "Mastermind"

First, what is a "mastermind"?

Forbes defines a mastermind as "a group of smart people [that meets] weekly, monthly, daily even if it makes sense, to tackle challenges and problems together. They lean on each other, give advice, share connections and do business with each other when appropriate."

Peer-to-peer mentoring can be very powerful. That's why joining - or creating - a group of like-minded fundraising professionals is the #1 thing you can do to get to your fundraising efforts to the next level. Here's why.

1. Provides accountability

"I mentor people both remotely (via Zoom web conferencing) and locally," West says, "and I've found that what matters most is not their location, but how much time they're willing to devote to the program."

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Topics: fundraising, raise-money, charity auction event

Top Posts of 2016: Save the Date Invites, Sponsorship Letters, Auction Basket Ideas & More

Posted by Summy Lau on Dec 28, 2016 7:50:00 AM

The 6 most-viewed posts of 2016 from Winspire News

What a year it has been! The world of event fundraising is evolving every day, and we have the articles and resources to prove it.

This past year, we covered a wide range of fundraising topics, including donor development, event production, unique travel Experiences and more - all to help nonprofit professionals raise more for their causes.

Read on for the top 6 most-viewed posts of 2016, including tips to write sleek "Save the date" invitations, secure new event sponsorships and get creative with silent auction baskets.

We hope you'll gain new ideas to surprise, inspire and engage donors in the year ahead!

 

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Topics: fundraising, happy-new-year, nonprofits

6 Tips that Take the Stress Out of Managing Year-end Donor Data

Posted by Summy Lau on Dec 6, 2016 9:30:00 AM

Tips for Managing Donor Data

Congratulations to all our nonprofits that participated in last week's fifth annual #GivingTuesday! Nationwide it was a rousing success: According to Blackbaud, online giving revenue was up 20% compared to Giving Tuesday 2015, fueled by a 33% increase in the number of nonprofits receiving online donations.

With December campaigns well underway, you've probably noticed year-end giving pulls in a wider range of gift sizes than the rest of the year. This means plenty of new donors...and with that, an influx of new donor data.

If you don't have donor data management procedures and software in place, this can be a stressful time. Invaluable information can fall through the cracks, weakening current and future fundraising efforts.

On the other hand, storing donor data correctly and efficiently as it comes in can improve results for years to come.

Fact is, almost every single fundraising campaign nonprofits execute revolves around donor data.

By keeping a robust and accurate set of data—and knowing how to leverage that information—your organization can better get to know your donors and ultimately improve fundraising.

In this article we’ll cover 6 practical steps to take the stress and worry out of donor data management. Learn how to:

  1. Use a donor database.
  2. Integrate your database with other fundraising software.
  3. Devise standardized data entry procedures.
  4. Clearly delineate data entry tasks.
  5. Segment your list.
  6. Clean your database once a year.

Best of all, you don't need to be a professional data analyst to implement these simple best practices. So, let's get started!

1. Use a donor database.

Use a Donor Database

Effective donor data management starts with using the right tools. Luckily, there’s software out there built to help nonprofits manage supporter information: donor databases.

Using a donor database, you can build comprehensive supporter profiles to track any data source imaginable. This gives you a clearer, multifacted picture of the people that care about your cause.

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Topics: fundraising, donor-relations, donor development

9 Ways Online Auctions Boost Year-Round Giving

Posted by Summy Lau on Nov 30, 2016 10:02:47 AM

Holiday online auctions boost year-end giving for nonprofitsWith Giving Tuesday behind us, it's time to close 2016 strong. You know the impact of December giving is huge. In fact, CharityNavigator.org reports 31 percent of all annual donations occur this month!

Today we'll look at one simple but commonly overlooked strategy for supercharging year-end revenue: running an online auction.

Note: While this post focuses on using online auctions over the holiday season (when gift shopping and philanthropy collide!), these best practices can be applied to jumpstart giving at any time of year.

 

How do online auctions boost year-end fundraising?

1. Capitalize on holiday shopping trends

'Tis the season for buying gifts, and online shopping is making the biggest gains with consumers.

According to software company Adobe, last week's Black Friday reached historic highs for online purchases, raking in $3.3 billionmore than a 21 percent growth over 2015. What's more, mobile devices alone hauled in a record-breaking $1.2 billion.

As people forego the traffic and crowds, tap into the trend. Give supporters the chance to shop and support your cause with the click of the mouse.

Popular online auction items like spa trips, gift cards, electronic gadgets and luxury vacation stays all make great gifts...or special treats for shoppers themselves!

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Topics: holiday-season, fundraising, no-risk-auction-items, happy-new-year, merry-christmas, online donors

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.