When you think of putting on the annual charity auction, 5K Fun Run, golf tournament and more, do you get excited?
Or are you more like one organizer who described it like this: "I feel like someone emptied a jigsaw puzzle on top of my desk and now expects me to put it together - without the box."
Fact is, the number one reason events don't reach their full potential is that most event organizers simply don't know what they don't know. We tend to do events the same way they've been done - and make the same mistakes - for years, until the event is difficult to justify having at all.
That's why at Winspire we're passionate about providing resources, tips and ideas from event fundraising leaders across North America to help you reach and exceed your fundraising goals.
In today's post we sat down with Noah McMahon, founder and CEO of a company that specializes in putting together multi-million dollar fundraising events and philanthropic consulting. Drawing from decades of event production experience, McMahon shares 5 useful event planning tips, including how to:
- Surprise the audience.
- Focus on face-to-face invitations.
- Combat the "table sale" bystander effect by setting expectations in advance.
- Set (and write down) BIG goals.
- Commit to measuring impact.
Best of all, each tip can be applied to fundraisers big and small. Let's get started!
"I have rarely been involved in events where you can send out invitations, sit back and all the seats get sold. So I like to focus on 'event architecture' when designing an event," McMahon says.
The first step to selling tickets and generating buzz for your event, is to create someting that's different and better than what people expect.