With Giving Tuesday behind us, it's time to close 2016 strong. You know the impact of December giving is huge. In fact, CharityNavigator.org reports 31 percent of all annual donations occur this month!
Today we'll look at one simple but commonly overlooked strategy for supercharging year-end revenue: running an online auction.
Note: While this post focuses on using online auctions over the holiday season (when gift shopping and philanthropy collide!), these best practices can be applied to jumpstart giving at any time of year.
How do online auctions boost year-end fundraising?
1. Capitalize on holiday shopping trends
'Tis the season for buying gifts, and online shopping is making the biggest gains with consumers.
According to software company Adobe, last week's Black Friday reached historic highs for online purchases, raking in $3.3 billion—more than a 21 percent growth over 2015. What's more, mobile devices alone hauled in a record-breaking $1.2 billion.
As people forego the traffic and crowds, tap into the trend. Give supporters the chance to shop and support your cause with the click of the mouse.
Popular online auction items like spa trips, gift cards, electronic gadgets and luxury vacation stays all make great gifts...or special treats for shoppers themselves!