Season's Greetings from Winspire

Posted by Summy Lau on Dec 22, 2016 7:30:00 AM

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"A little smile, a word of cheer,

A bit of love from someone near,

A little gift from one held dear,

Best wishes for the coming year!" - John Greenleaf Whittier

On behalf of all of us at Winspire, thank you for being an integral part of our Nonprofit community. This past year, our no-risk travel items appeared in 2,800 fundraising events, raising a record $5.8 million to fund charitable work around the globe.

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In 2017, we're more committed than ever to serving as a valuable information resource for fundraising professionals. Check out just a few of the projects we have on deck...

  • Podcasts - Stay tuned for the launch of "Events with Benefits," a fun, informative audio series in collobration with leading industry experts like benefit auctioneer Danny Hooper
  • Webinars - Registration is now open for two January webinars (timing your Live Auction and holding an effective Fund-a-Need)
  • Social media - Join us on Facebook for Live videos, contests and more
  • New resources - such as PowerPoint templates for your live auction
  • Winspire News - We have more great content in the works, plus a new Donation Give-Away prize starting the first week of January

We look forward to learning your stories, addressing your challenges and celebrating your successes in 2017.

From our Winspire family to yours, we wish you every happiness this holiday season and throughout the coming year.

circle_image_2.pngSincerely,

Summy Lau
Fundraising Editor, Winspire News
slau@winspireme.com
(949) 544-8556

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Topics: holiday-season, holiday-greetings, happy-holidays

9 Ways Online Auctions Boost Year-Round Giving

Posted by Summy Lau on Nov 30, 2016 10:02:47 AM

Holiday online auctions boost year-end giving for nonprofitsWith Giving Tuesday behind us, it's time to close 2016 strong. You know the impact of December giving is huge. In fact, CharityNavigator.org reports 31 percent of all annual donations occur this month!

Today we'll look at one simple but commonly overlooked strategy for supercharging year-end revenue: running an online auction.

Note: While this post focuses on using online auctions over the holiday season (when gift shopping and philanthropy collide!), these best practices can be applied to jumpstart giving at any time of year.

 

How do online auctions boost year-end fundraising?

1. Capitalize on holiday shopping trends

'Tis the season for buying gifts, and online shopping is making the biggest gains with consumers.

According to software company Adobe, last week's Black Friday reached historic highs for online purchases, raking in $3.3 billionmore than a 21 percent growth over 2015. What's more, mobile devices alone hauled in a record-breaking $1.2 billion.

As people forego the traffic and crowds, tap into the trend. Give supporters the chance to shop and support your cause with the click of the mouse.

Popular online auction items like spa trips, gift cards, electronic gadgets and luxury vacation stays all make great gifts...or special treats for shoppers themselves!

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Topics: holiday-season, fundraising, no-risk-auction-items, happy-new-year, merry-christmas, online donors

9 of the Best #GivingTuesday Landing Pages We've Seen

Posted by Summy Lau on Nov 18, 2016 9:18:44 AM

Build a Branded Landing Page for #GivingTuesday

Can you believe there's just one week until Thanksgiving? With over half of nonprofits receiving the majority of their contributions between October and December, it's no wonder development departments across North America are turning their focus to year-end giving campaigns.

The first milestone is Giving Tuesday, a global celebration of philanthropy on the Tuesday after Thanksgiving. This year it will take place on November 29, 2016.

As discussed in our recent post, "4 Quick Tips to Raise Money on #GivingTuesday," ideally you've already been in contact with donors to raise awareness about this day.

If so, you're in great shape to capitalize on this fundraising opportunity. If not, rest assured it's not too late to join in the fun.

Read on for concrete tips and 9 real-life examples of landing pages that effectively capture year-end gifts.

Build a branded donation landing page

First, what is a landing page? It's a distinct, standalone web page built for one objective. Landing pages typically contain forms for capturing information, like email addresses for newsletter subscriptions or, for the purposes of this post, making a donation.

Here are several best practices of building a branded Giving Tuesday page, and they apply to any donation page year-round.

1. Urgent Headline

Right from the start, define the mission and goal of the campaign.

Create a snappy tagline to explain your mission. According to web analytics platform Kissmetrics, people tend to read only the first 3 words and last 3 words of a headline when scanning. So you want to keep titles as short as possible.

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Topics: holiday-season, fundraising, merry-christmas, donor-relations, thanksgiving

6 Ideas for a Creative, Effective Holiday Giving Campaign [INFOGRAPHIC]

Posted by Summy Lau on Nov 8, 2016 7:57:21 AM

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With Halloween in the rearview mirror and Thanksgiving on deck, the holiday season is upon us - and with it, the warm and fuzzy feelings of family, gratitude and giving back.

We recently provided 4 quick tips to raise money on Giving Tuesday, a global day of philanthropy that occurs each year on the Tuesday after Thanksgiving. For most nonprofits, this day kicks off a weeks-long year-end giving campaign.

You may know the greatest amount of charitable giving occurs during the holiday season, but did you know donors that start giving in December are worth 52% more over time than those who start giving at other times of the year?

Year-end giving is not only critical for 2016's bottom line - it sets the stage for years to come.

Read on for an infographic that covers the latest trends in holiday charitable giving, including the top cities in America that see a double-digit increase in average donation size during the holidays. We'll also discuss 6 practical and creative tips to maximize year-end donations.

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Topics: holiday-season, fundraising, nonprofits

A Few Tips As You Prepare For Your Holiday Travels

Posted by Winspireme on Dec 21, 2011 3:00:00 AM
A Few Tips as you prepare to travel this Holiday Season

As the holiday shopping season winds down and final preparations are being made for Santa’s big night, many people are starting to mentally prepare for their much-dreaded holiday airline flight. . . according to the Air Transport Association, nearly 40 million passengers are expected to travel by air in the three weeks surrounding the this year’s winter holidays. As you ponder the airport traffic, pray for the up-coming weather report, and anticipate the lines at the airport security screening stations, (with the other 1.8 million passengers flying each day with you), representatives from the TSA would like to share the following obscure tidbits:

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Topics: holiday-season, tips-and-tricks, travel-tips, Winspire News, winspire-tips, travel-experiences

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.