9 Ways Online Auctions Boost Year-Round Giving

Posted by Summy Lau on Nov 30, 2016 10:02:47 AM

Holiday online auctions boost year-end giving for nonprofitsWith Giving Tuesday behind us, it's time to close 2016 strong. You know the impact of December giving is huge. In fact, CharityNavigator.org reports 31 percent of all annual donations occur this month!

Today we'll look at one simple but commonly overlooked strategy for supercharging year-end revenue: running an online auction.

Note: While this post focuses on using online auctions over the holiday season (when gift shopping and philanthropy collide!), these best practices can be applied to jumpstart giving at any time of year.

 

How do online auctions boost year-end fundraising?

1. Capitalize on holiday shopping trends

'Tis the season for buying gifts, and online shopping is making the biggest gains with consumers.

According to software company Adobe, last week's Black Friday reached historic highs for online purchases, raking in $3.3 billionβ€”more than a 21 percent growth over 2015. What's more, mobile devices alone hauled in a record-breaking $1.2 billion.

As people forego the traffic and crowds, tap into the trend. Give supporters the chance to shop and support your cause with the click of the mouse.

Popular online auction items like spa trips, gift cards, electronic gadgets and luxury vacation stays all make great gifts...or special treats for shoppers themselves!

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Topics: holiday-season, fundraising, no-risk-auction-items, happy-new-year, merry-christmas, online donors

9 of the Best #GivingTuesday Landing Pages We've Seen

Posted by Summy Lau on Nov 18, 2016 9:18:44 AM

Build a Branded Landing Page for #GivingTuesday

Can you believe there's just one week until Thanksgiving? With over half of nonprofits receiving the majority of their contributions between October and December, it's no wonder development departments across North America are turning their focus to year-end giving campaigns.

The first milestone is Giving Tuesday, a global celebration of philanthropy on the Tuesday after Thanksgiving. This year it will take place on November 29, 2016.

As discussed in our recent post, "4 Quick Tips to Raise Money on #GivingTuesday," ideally you've already been in contact with donors to raise awareness about this day.

If so, you're in great shape to capitalize on this fundraising opportunity. If not, rest assured it's not too late to join in the fun.

Read on for concrete tips and 9 real-life examples of landing pages that effectively capture year-end gifts.

Build a branded donation landing page

First, what is a landing page? It's a distinct, standalone web page built for one objective. Landing pages typically contain forms for capturing information, like email addresses for newsletter subscriptions or, for the purposes of this post, making a donation.

Here are several best practices of building a branded Giving Tuesday page, and they apply to any donation page year-round.

1. Urgent Headline

Right from the start, define the mission and goal of the campaign.

Create a snappy tagline to explain your mission. According to web analytics platform Kissmetrics, people tend to read only the first 3 words and last 3 words of a headline when scanning. So you want to keep titles as short as possible.

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Topics: holiday-season, fundraising, merry-christmas, donor-relations, thanksgiving

Happy Holidays from Winspire

Posted by Winspireme on Dec 23, 2011 12:00:00 AM
Happy Holidays from Winspire

Happy Holidays from all of us here at Winspire. We wish you the best for the remainder of 2011 and look forward to working with you again in 2012!

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Topics: winspire-wishes-you, Winspire News, happy-holidays, merry-christmas

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.