3 Ways to Harness Mobile Fundraising in 2017: INFOGRAPHIC

Posted by Summy Lau on Jul 11, 2017 10:44:12 AM

Did you know 1 in 5 donations occurred via mobile device in 2016? Some 77 percent of all Americans now own a smartphone, while charitable giving expected to reach nearly $400 billion in 2017.

Translation: There is roughly $80 billion in mobile donations up for grabs this year!

With more and more donors connected at the hip with their smartphones, how can you tap into the trend?

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Topics: mobile fundraising, mobile fundraising strategy, Text-to-Give Campaigns, social media strategy

19 Tips to Capture Event Sponsorships, Higher Bids with Mobile Bidding

Posted by Summy Lau on Mar 7, 2017 9:43:40 AM

19 Tips to Capture Event Sponsorships, Higher Bids and More with Mobile Bidding

Did you know? Experts estimate 30 percent of auction events today utilize some form of mobile bidding.

As donors get more comfortable using smartphones or tablets to text bids in a silent auction, mobile bidding is a more viable option for nonprofits than ever.

To help you navigate a changing auction landscape, we sat down with Debby Roth-Bush, certified benefit auctioneer and Relationship Manager at mobile auction software provider Greater Giving.

She shares the top benefits of using mobile bidding, plus 19 concrete tips to get the most out mobile bidding in your event. In part 1 of a 2-part series, we'll cover:

  1. Top 3 benefits of mobile bidding
  2. Find the right mobile bidding provider.
  3. Consider cell reception before signing off on a venue.
  4. Get more event sponsorships (branded charging stations, anyone?)
  5. Tell donors ahead of time
  6. Bundle items
  7. What items sell best

1. Is mobile bidding right for your event? 3 Benefits

"Mobile bidding aims to help nonprofits raise more money every day through products like event software management, mobile bidding, fast payment collection and online donations," explains Roth-Bush.

Indeed, auction software is a way for groups to solve a number of problems at their events. Here are the top 3 indicators that mobile and online bidding may be right for your event.

Solves space constraints

Mobile bidding solves space constraint issues at your charity fundraiser"A few years ago, I was at my son's school auction, bidding on the front row seat of the play in which he was scheduled to perform," recalls Roth-Bush. "I remember being excited for the item - but when I went to check on the bid sheet, I literally couldn't get through the crowd of people holding their drinks.

"I didn't want to spill something or make a scene. In the end, I knew the organization lost a little bit of money because I couldn't physically get back to the auction."

Silent auctions can get too crowded if the space isn't carefully optimized - and you want to remove any obstacles in the way of the donor's inclination to spend.

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Topics: event-production, mobile bidding, mobile fundraising

Mobile and Online Bidding: A Comprehensive Guide to Silent Auction Technology

Posted by Summy Lau on Jul 28, 2016 10:02:12 AM
Mobile and Online Bidding Strategies for Silent Auctions

Charity auctions are consistently among the most popular and lucrative events nonprofits can host.

While the basic rules of fundraising auctions have remained the same over the years, the format of these events is rapidly evolving, thanks to the advancement of auction technology.

On the one hand, auction technology has made planning and executing charity auctions much easier for nonprofits. On the other, because it’s so specialized, many organizations are at a loss as to what exactly auction software does and how they can use it in practice.

We regularly receive questions from fundraisers about auction technology, so we wanted to clear up some of the uncertainty. We teamed up with our friends at BidPal to create an expert comprehensive guide to auction technology. Today we'll cover:

  1. Online Auctions & Event Sites
  2. Online Auction Catalogs
  3. Online Ticketing
  4. Mobile Bidding: More Profitable Silent Auctions
  5. Mobile Bidding: Smoother Live Cash Appeals
  6. Auction Scoreboards and Fundraising Thermometers

Read on to learn the basic functionalities of auction software, plus practical ways these tools can raise more at your next auction.

Online Auctions and Event Sites - Charity Auction Technology

1. Online Auctions & Event Sites

Online auctions are, simply put, digital silent auctions.

While most charity auctions are limited to a single night and venue, online charity auctions allow organizations to open up their auctions to more donors for longer periods of time. They're typically paired with silent and live auctions to make the most of your marketing efforts. Plus, since there are fewer costs with an online event, they can be done with minimal risk or investment.

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Topics: event-production, silent auction bid sheets, online donors, mobile bidding, event-promotion, mobile fundraising

3 Keys to Writing Mobile-Friendly Event Emails (that reach 65% more people!)

Posted by Summy Lau on May 26, 2016 7:30:00 AM

Trouble_reading_email_mobile2.jpgEmail is a key piece of any fundraiser's promotional campaign. In recent weeks, we've discussed how to write event emails that impact as many people as possible: writing compelling "Save the date" invitations; strategic best practices for emails leading up to the event; segmenting your donor database to increase participation; and timing emails when they're most likely to be read.

The final piece: crafting emails that are responsive on mobile devices.

"Responsive design" refers to content that is easy for anyone to view, scan and digest on any device: laptop, smartphone, tablet and so forth. When creating nonprofit event emails, this is a critical but often overlooked consideration.

These days, not everyone is reading your email on a desktop computer. More than half of all email in the U.S. – a full 65 percent – is now being accessed via mobile devices. (In fact, nearly 4 out of every 10 visits to Winspire News is from a mobile device!)

couple_checking_email_mobile_device2.jpgIndeed, with nearly two-thirds of Americans owning smartphones and 42 percent owning a tablet, mobile devices have become the new norm. Ignoring mobile compatibility for email marketing is like dismissing the needs of over half your readers.

However, if you start designing with mobile in mind, you could potentially double your audience, attendees and ultimately event revenue.

Read on to see how you can capture 100 percent of your audience by writing event promotional emails that look great on any device. (Best of all, these tips work great for most emails you send year-round.)

Select an Email Service Provider

First things first: you’ll need to pick an email service provider. Many nonprofits use tools like Outlook that are simple but don't offer mobile responsive design (and also lack analytic tools; the ability to schedule emails in advance; a lower likelihood of being marked as spam; professional templates...you get the idea.).

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Topics: event-production, email marketing, mobile fundraising

How Nonprofits Can Capture Donations via Mobile Giving [INFOGRAPHIC]

Posted by Summy Lau on Feb 2, 2016 7:30:00 AM

mobile fundraising

Are you and your smartphone connected at the hip? If so, you're not alone: about 7 in 10 Americans (and nearly 9 in 10 millenials) currently own a smartphone, and that figure is expected to rise dramatically in 2016. Whether shopping online or scanning to pay, mobile phones are increasingly replacing wallets as the easier, faster and more portable way to make financial transactions. 

For charitable organizations, this means it's more important than ever to incorporate mobile technologies into their outreach and fundraising strategies. In fact, in 2015, the number of individual donations made through mobile devices increased 45% from the year before. And annual events like Giving Tuesday are presenting nonprofits with unprecedented opportunities to combine social media campaigns with easy mobile giving, connecting more and more people to their causes.

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Topics: fundraising, mobile bidding, infographic, mobile fundraising

10 Reasons Why Your Nonprofit Needs a Mobile Site [INFOGRAPHIC]

Posted by Ian Lauth on May 20, 2013 11:00:00 AM

10 Reasons Why Your Nonprofit Needs a Mobile Site

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Topics: fundraising, nonprofits, mobile fundraising

Think About Your Mobile Strategy

Posted by Winspireme on Dec 12, 2012 3:26:00 AM

From the article "5 Tech Trends You Can't Afford to Ignore"
by in Inc.com

Silicon Valley was aflutter this week with Mary Meeker's bold new report on Internet trends. Here's what you missed.

When Mary Meeker speaks, the Valley listens.

This week, Meeker, a general partner at Kleiner Perkins Caufield & Byers (the venture firm founded in 1972 that's invested in pretty much every major tech company of the last quarter century) unveiled her 88-page analysis of Web, mobile, technology, and societal trends.

Here, we've excerpted the most important elements of the report, especially trends that may affect small business and startups.

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Topics: Industry News, event-production, mobile fundraising

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.