Digital giving continues to grow, up 14% in 2013 alone, according to The Network For Good Digital Giving Index. Industry experts agree that this trend is likely to continue to increase, which means if your online donation page isn't in tip-top shape, you will miss out on key giving opportunities.
These slower summer months are the ideal time to revamp your online giving page. Give yourself enough time to test, refine, test again and ensure your organization's website is prepared for whatever the end-of-year fundraising season throws at it.
If nothing else, take a good hard look at optimizing your donation page for November and December, which are the biggest months of the year for online giving. Approximately 40% of online giving occurs in December, and knowing how busy thing get starting in September, it's wise to take the time today to get ready for the end of the year.
Maximize fundraising efforts and give donors a smooth online experience by incorporating these 10 simple yet extremely effective components to your nonprofit's online donation page:
1. Seamless branding
Your logo and branding should be consistent throughout the website, including the online giving page. You want people to feel confident that they are donating to their intended charity. A well-branded donation process that reinforces their value as a donor will make for an enjoyable experience that will entice them to return and donate again.
2. Concise copy
The focus of the online donation page is giving, so it should not be heavy with copy. Consider adding a brief description of the charity's mission and the donation's potential impact, but keep it to one or two short paragraphs. You don't want to distract visitors from completing the donation form. If they want to learn more, they can easily access other pages of your website.