"How many auction items do you recommend for a fundraising event with X amount of guests?"
This is a question we get all the time, and for good reason. Include too many, and the items will fetch fewer, smaller bids. Including too few may drive bids higher, but you've lost out on revenue bidders would have spent on more items.
Perhaps there's a better question to ask: How many auction items will we need to meet our fundraising goal?
Most nonprofits look at audience size to determine how many items they need in the auction (more on that below), but today we'll use an equally important metric: your fundraising goal.
Fact is, the quality of your items can affect the quantity you need to procure.
Using a few simple formulas, you can break down any revenue goal—no matter how insurmountable it may seem—into the approximate amount and caliber of items needed.
To deduce your event's "magic number" of auction items, check out our handy infographic below.