Imagine your upcoming charity auction as a one-night-only storefront for luxury merchandise.
You've spent the better part of a year making sure every detail is just right: stunning venue, engaging program, shelves lined with exciting items. You know you'll only have 3 or 4 hours to sell as much merchandise as you can. Finally, the big night is here.
Two customers approach.
One is a window shopper that has stumbled upon your storefront. She takes a look around and sees few others actively shopping. The selection seem nice, but she has sticker shock at the premium items.
Now imagine a second customer enters, store catalog in hand. She's already seen ads for some of the best items and has circled a few to check out. She's brought a friend to compare notes. Best of all, she's familiar with your brand and what you stand for.
Which customer is more likely to produce a sale?
Strategic promotion of auction items before the event sets your fundraiser up for success. We've developed plenty of free resources to make promotion easier, including an eBook on email campaigns, customizable auction catalog templates and more.
Today we will look at promotion via social media, specifically on the two most popular social platforms today: Facebook and Twitter.
As social media changes the marketing landscape, read on for the best practices and trends to expand your reach, sell more tickets and capture higher bids.
Pew Research Center reported this week that 79 percent of online American adults use Facebook. The majority of your supporters are almost certainly on Facebook.
What's more, 76 percent of Facebook users check in every single day! This is a huge opportunity of which most nonprofits aren't yet taking full advantage.
Here are 5 must-do's for promoting a fundraising auction and items on Facebook.
1. Create a landing page and Facebook Event.
Before you create an Event on Facebook, you'll need to set up a branded event landing page. This page is the specific website where you'll direct people for immediate participation, whether it's learning more about your event, buying tickets, registering and so forth.