Donor Retention Sinks in 2017: How to Increase Your Rates INFOGRAPHIC

Posted by Summy Lau on Apr 6, 2017 11:04:25 AM

How to Improve Donor Retention - Infographic

In the business world, you may have heard that attracting new talent costs much more than retaining employees. Did you know the same principle is true for donors?

A recent study by the Association of Fundraising Professional's Fundraising Effectiveness Project concluded donor retention reached a 9-year low of 46 percent in 2016 - despite an increase in revenue and donors overall.

What does this mean for your organization?

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Topics: social-media, donor-relations, donor retention, email marketing

9 Simple Steps to Promote Auction Items on Facebook and Twitter

Posted by Summy Lau on Nov 15, 2016 11:17:44 AM

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Imagine your upcoming charity auction as a one-night-only storefront for luxury merchandise.

You've spent the better part of a year making sure every detail is just right: stunning venue, engaging program, shelves lined with exciting items. You know you'll only have 3 or 4 hours to sell as much merchandise as you can. Finally, the big night is here.

Two customers approach.

One is a window shopper that has stumbled upon your storefront. She takes a look around and sees few others actively shopping. The selection seem nice, but she has sticker shock at the premium items.

Now imagine a second customer enters, store catalog in hand. She's already seen ads for some of the best items and has circled a few to check out. She's brought a friend to compare notes. Best of all, she's familiar with your brand and what you stand for.

Which customer is more likely to produce a sale?

Strategic promotion of auction items before the event sets your fundraiser up for success. We've developed plenty of free resources to make promotion easier, including an eBook on email campaigns, customizable auction catalog templates and more.

Today we will look at promotion via social media, specifically on the two most popular social platforms today: Facebook and Twitter.

As social media changes the marketing landscape, read on for the best practices and trends to expand your reach, sell more tickets and capture higher bids.

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Facebook

Pew Research Center reported this week that 79 percent of online American adults use Facebook. The majority of your supporters are almost certainly on Facebook.

What's more, 76 percent of Facebook users check in every single day! This is a huge opportunity of which most nonprofits aren't yet taking full advantage.

Here are 5 must-do's for promoting a fundraising auction and items on Facebook.

1. Create a landing page and Facebook Event.

Before you create an Event on Facebook, you'll need to set up a branded event landing page. This page is the specific website where you'll direct people for immediate participation, whether it's learning more about your event, buying tickets, registering and so forth.

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Topics: social-media, event-production, event-promotion

6 Powerful Ways to Market Your Fundraising Event for Free

Posted by Summy Lau on Sep 27, 2016 10:04:08 AM

Market Your Fundraising Event for Free!

Fall fundraising season is well underway, and chances are your organization has a fundraising event on the horizon. A key piece to your success is strategic promotion.

We all know events can be pricey, and when budgets get stretched thin, it's tempting to put marketing efforts to the backburner. Fortunately, there are plenty of ways to spread the word that don't cost a penny.

Today we will look at 6 of the best ways to promote your event for free, including:

  1. Google AdWords
  2. Other Online Resources (social media, organization website)
  3. Email Marketing
  4. Media Partners (media sponsorships, press coverage)
  5. Press Releases
  6. Local Events, Clubs and Word-of-Mouth

Whether you're looking to make a big splash in a first year event, or need to refresh a stagnating event, bringing in new supporters can set the tone for years to come.

Read on for ways to convert these methods into more event registrationsβ€”and dollars for your cause.

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Topics: social-media, event-production, press release, email marketing, seo, event-promotion, nonprofit websites

Winspire is Going Social!

Posted by Winspireme on Oct 18, 2011 1:00:00 AM
Winspire is going social!

Join the movement... Follow Winspire!

Help us help you with your next Non-Profit fundraising event. We are committed to helping you maximize the amount of money you raise for your organization. To help with this, we are rolling out some new resources for you to have available as you plan for your next event.

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Meet Winston & Winnie, the Winspire Twins

Winston & Winnie love to help Nonprofits raise money for amazing causes. They also love to travel and have a bucket list of amazing Experiences they are determined to complete in their lifetime. Winspire News is the result of this shared passion, offering fundraising advice, industry news and insight into charity fundraising with travel.