To maximize your live auction revenue, it's important to cater every item to just the top 5 percent of spenders.
One bona fide way to "feed" this top tier of spenders: Offer luxury travel in the auction. Did you know the luxury travel sector is growing almost a third faster than the overall travel industry?
With luxury travelers from the U.S. alone spending over $67 billion last year, there's a huge opportunity to divert some of those dollars to your cause.
Where are your well-heeled donors traveling in 2017 and beyond?
Access Travel Budgets
Does your supporter base include people passionate about travel?
Studies show people of all age groups increasingly value "Experiences" over "things", but this is especially pronounced in millennials (in their 20s to mid-30s today). As millenials begin reaching the peak of their earning potential, they make up a quarter of those earning over half a million dollars each year! These are young donors interested in both philanthropy and crossing unique locales off their bucket list.
Including exciting, high-end travel packages in the auction is a surefire way to tap into the money they're already setting aside each year for travel.
Offer Open-ended Travel
As noted in the infographic, luxury travelers are booking trips as far as two years in advance. Sophisticated donors don't want to be told when they can and cannot travel. So it's ideal to offer open-ended travel dates in your auction.
With most Winspire Experiences, winning bidders are able to start the booking process up to a year after purchasing the trip. They then have another year to actually take the trip, giving them the flexibility they seek with minimal blackout dates.
High quality trips overseas make up a big portion of luxury travel, but they're among the most difficult items to get donated.
Winspire has put together several trips to top luxury travel destinations in 2017, all of which take just minutes to reserve with no upfront cost.
The northern island nation of Iceland is one of the year’s hottest destinations for tourists, thanks largely to its proximity in viewing the northern lights. Iceland also boasts dramatic wonders like geothermal geysers, the famed Blue Lagoon geothermal spa, waterfalls and national parks brimming with tectonic plate activity.
With 11 national languages, South Africa is a melting pot of cultures and geography. Visitors flock to its vast plains and desert mountains to view rare wildlife, and South Africa boasts the continent's best-developed safari infrastructure. Urban hub Cape Town offers prominent attractions like historical points of interest, one-of-a-kind markets and paleontology exhibits.
As climate change threatens ecosystems and landscapes worldwide, travelers are hoping to see the earth's most fragile environments while they can. An expedition to the Galápagos Islands features natural wonders like lava flows, white beaches perfect for snorkeling, and abundant chances to spot wildlife like sea turtles, sea lions, marine iguanas and the famous blue-footed booby.
Costa Rica, the "rich coast," attracts more than one million visitors each year seeking a getaway in paradise. Visitors can surf, visit waterfalls, spot sloths and spend days enjoying life's simple delights.
Sprawling across a 7,000-foot high mountain in the Andes lies the ancient Inca Citadel of Machu Picchu, one of the world's most important heritage sites. A highlight of the ancient Peruvian ruins is found at the top of Aguas Calientes, in the valley of the Incas.
For even more ideas, click below to request a list of our Top 10 bestselling travel packages.