With Halloween in the rearview mirror, we're looking ahead to year-end giving: the most important time of the year for development. Did you know some 30 percent of total nonprofit donations come in the month of December?!
We recently looked at trends for #GivingTuesday 2018, a special day dedicated to financial support of nonprofit causes, that will take place in just 3 weeks.
How can you make the most of charitable giving around the holidays? In today's infographic, see must-read stats on the state of charitable giving today, plus 10 practical ways to engage donors and maximize results.
For your reference, here are the 10 tips listed in the infographic, plus links for more information and resources to kickstart your giving campaign.
10 Tips to Maximize Year-end Giving
- Use branded landing pages.
- Use video in online fundraising.
- Make campaigns easily shareable.
- Employ multiple "touches" to donors.
- Create mobile-friendly landing pages.
- Create mobile-friendly emails.
- Incorporate social media outreach.
- Use a multi-channel outreach strategy (like both email and direct mail).
- Utilize donations via text message.
- Follow up with donors to show how donations were used.
The holidays are almost here, but it's not too late to try some of these tips. The big difference fundraising in 2018 versus ten years ago: The focus is on improving the donor experience and removing barriers to give, particularly with mobile-friendly, shareable and textable donations.
We hope this gives you ideas to take your year-end giving campaign to the next level.
