WINSPIRE NEWS

Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.

2017 Online Giving Trends: INFOGRAPHIC

Posted by Summy Lau

Online_Donation_Trends_in_2017-Header.png

Have you noticed an increase in online donations lately?

As our lives become more and more intertwined with technology (employee microchipping, anyone?), the way we support charity is no exception.

New research confirms a recent spike in online giving. In fact, while total giving increased just 1 percent in 2016, online giving jumped nearly 8 percent! With 62 percent of all donors preferring to give online, how is your nonprofit capitalizing on the trend?

Below we've curated must-read statistics on online giving in 2017, plus 3 quick steps for nonprofits to capture more online gifts.

Online_Donation_Trends_in_2017-infographic.png

3 Quick Tips to Snag More Online Donations

Getting more online donations boils down to two main steps. First, understand the behavior of your online visitors. What can motivate or impact them to take action for your cause? Then, whatever you do, don’t keep doing the same things over and over again and expect improved results.

Let's look more in-depth at a few of the strategies discussed above, along with additional resources you can use to learn more.

1. Use branded landing pages.

We discussed the importance of branded giving pages in a recent post, but it's worth emphasizing: Optimize your donation pages to encourage giving, particularly monthly or recurring gifts. Consistency in the logo, mission statements, statistics and other design elements help you create a more unified, memorable and ultimately more trustworthy web presence.

For more on branded landing pages and 5 other tips, see...

Read Next: "6 Quick Tips for an Online Donation Page that Packs a Punch"

2. Start planning for #GivingTuesday.

It's well known that people support causes more during the holiday season than any other time of the year. Year-end giving starts with #GivingTuesday, the Tuesday after Thanksgiving where people worldwide are encouraged to step away from the shopping frenzy and give back instead.

It's never too early to start planning for #GivingTuesday, so check out the popular Winspire News article below for a beginner's guide on setting up a landing page and #GivingTuesday campaign.

Read Next: "4 Quick Tips to Raise Money on #GivingTuesday"

3. Emphasize year-end giving.

#GivingTuesday is just one piece of a general year-end giving campaign. As noted in the infographic, not only was 19 percent of all 2015 giving made in December alone, the average size of donations made on December 31st was double that of gifts made during the rest of the entire year!

To make the most of year-end giving, it's important that constituents can give in every method they choose: online, cash or check, and especially mobile device in 2017. If you're wondering how to make your year-end giving campaign more mobile friendly, I encourage you to check out our recent webinar, "7 Ways to Use Mobile to Improve your Year-End Giving Campaigns."

webinar lib mobile screencap.png

Just click to access our entire webinar library, then scroll to immediately watch the recording.

View Winspire webinars on demand

Fundraising, Infographic, Nonprofit Websites, Year End Giving, #givingtuesday
Summy Lau
Summy Lau
As Fundraising Editor, Summy brings hands-on experience in nonprofit development, event fundraising, publishing, copywriting and design to Winspire News. She creates blog content, infographics, templates, eBooks and other resources to help fundraising professionals and volunteers exceed their fundraising goals. Her two favorite perks of working at Winspire: hearing nonprofit success stories and dreaming of new bucket list destinations.

Related Posts

5 Great Ways to Promote Your Charity Event

If you're hosting a Nonprofit charity event, you'll want to promote it to spread your message as far and wide as possible! Living in the era of the short attention span, it's not always easy to get the attention of your ideal audience when promoting an event. That's why you have to get creative and think outside the box when promoting it.

Creative Ways to Thank Your Donors After an Event

Once your fundraiser is over, it can be tempting to bask in the excitement and, frankly, relief that your major event went well. However, even if you met your donations goals for the event, the time right after the event is critical. This time is a chance for you and your staff to reach out to donors and make it clear just how much you appreciate them. πŸ™Œ

10 Ideas for Fresh Summer Fundraisers

Running a summer fundraising event presents unique challenges. You can expect that a number of your donors will be vacationing out of town, and attendance at any summer season event is certain to be competing with a busy calendar of weddings, graduations and family get-togethers. Yet the "downtime" of the summer season also has its upside for event planners. πŸŒž The leisurely pace of May to September provides the perfect opportunity to engage with donors and to organize some exciting outdoor events.