WINSPIRE NEWS

Your destination for insight into the world of event fundraising and charity auctions.

3 Reasons Your Fundraising Event May Actually Lose Donors

Posted by Ian Lauth

3 Reasons Your Fundraising Event May Actually Lose Donors

Fundraising events are for more than just raising money. They are also designed to attract new donors and keep current supporters interested. In order to keep donors returning and supporting your mission year after year, it is important to host successful events.

If you’ve been losing donors in recent years, it could have something to do with your fundraising events. When planning and hosting fundraising events, avoid these costly mistakes:

1. Bad timing Even a really great fundraising event with amazing fundraiser auction items might not attract donors if it is set at the wrong time. An event right after holidays, for example, may not be well attended. Push that event to spring and you will likely get a better response. Multiple events happening in town on the same night could also affect attendance. If your community has some sort of social calendar, make sure your benefit isn’t competing with other big events.

2. Doing the same event over and over againSometimes, if the event is popular enough and supporters look forward to it, a Nonprofit can get away with hosting the same thing every year. In many cases though, recurring events can get stale. Keep your events fresh and spice things up each year by rotating themes, venues and entertainment. Don’t be afraid to take some risks and implement new ideas you’ve been afraid to try out in the past. 

3. Ignoring donors­During the actual fundraising event, it’s easy to get tied up in the commotion and spend too much time trying to make everything perfect. It’s crucial that you don’t get so busy that you ignore your donors. Make time to talk with attendees face-to-face and make memorable connections with new and old supporters. You want to let donors – especially your biggest supporters – know that you truly value their contributions and continual support. You can even take your appreciation a step further and recognize your big donors with a VIP area or a recognition ceremony before or after the event.

At your next fundraising event, make sure to avoid these three mistakes and improve your chance for success.

Get a Free Event Consultation!

Talk to one of our professional Event Consultants for more advice on how to throw a successful fundraising event and strengthen your donor relationships.

LEARN MORE →


Winspire Communications Director

About Ian Lauth

Ian Lauth has been working to help Nonprofits maximize their fundraising revenue since early 2012 when he was hired by Winspire to develop external communications, brand expansion and product delivery processes. You can also find Ian on .

Follow Me:FacebookTwitterLinkedIn

Donor Relations, Donor Retention
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

Strategy that Can Double & Triple Revenue from One Auction Item

Consignment travel packages can be extremely lucrative for your nonprofit, providing the ability to sell incredible trips multiple times, at no risk to you or your organization. Doing so benefits your event in three ways: Increase revenue: Double, triple, or quadruple your profit on a single package. It's a win-win: Making Bidders happy means making your nonprofit happy. Capture secondary bidders: Why have one winner when you can have multiple? Having more than one of the same auction items means there is no second place. Doubling up enables your auctioneer to capture additional revenue from more people.   It's easier to pull off than you might think! There are unlimited ways to sell multiple no-risk consignment travel packages at any point of your event timeline—before, during, and after—that doesn't take any extra procurement on your part and costs nothing if items do not sell. Read on for the strategies our nonprofit clients have used to double, triple, even quadruple their revenue on a single package to raise a lot more for their cause.

Virtual Fundraising Tips & Tricks | Nonprofit Q&A

Virtual event fundraising for Nonprofits has slowly become the new normal. As we venture into this new world, our Virtual Team compiled their favorite tips & tricks to share with you all!

Fundraising in the COVID-19 Climate - Q&A with Nonprofits

Because we know how challenging this time may be, we wanted to provide some guidance and clarity during this challenging time. Our Director of Product Development, Jason Champion, Director of Sales, Kevin Spykerman, and Director of Marketing, Lou Prisco, sat down with Bobby D. Elhert, Benefit Auctioneer and Fundraising Professional from Inspire Hearts Fundraising, to answer live questions sent in during our live webinar Q + A.