Your destination for insight into the world of event fundraising and charity auctions.

4 Simple Ways to Build Stronger Donor Relationships

Posted by Ian Lauth

Build Strong Donor Relationships

Building meaningful long-term relationships with key donors isn’t a want; it’s a need that’s critical to your Nonprofit’s success. But the process doesn’t need to be difficult. When approached the right way, it can actually be enjoyable for both parties and help boost your funding at the same time.

Here are four simple ways to start building relationships and grow your funding:

1. Stay in Touch

Communicate regularly, not just during fundraising campaigns. Keeping donors up to date on your organization’s projects and goals is important to keeping them interested and engaged. Let them know you need their support to complete your mission and that they are the ones that make it all possible.

Keep most communication informational and not all about the “ask” – donors want to know about your mission, and when they’re moved emotionally the donations will come naturally.

2. Use Multiple Channels to Connect

Today’s tech-savvy world offers more ways than ever for connecting with donors. From email to social media to good old fashioned snail mail, keep your positive messages flowing.

Keep in mind which donor groups use which mediums and target your communications appropriately. Young professionals might love to connect via Facebook and LinkedIn while older generations may still prefer snail mail and a phone call.

3. Listen and Ask

Effective communication is a two-way street, so its important to listen to donors. Social media offers a wonderful platform for asking questions, receiving feedback and even starting a discussion. What about your charity is particularly interesting to them? How do they feel you could improve your mission?

If you’re planning an upcoming event, ask them what kind of items they would like to bid on. Remember, 88% of people’s bucket lists include visiting a destination* – ask about donor’s dreams and travel plans, then include exciting experiences at your next auction. You’ll generate a whole lot of buzz as well as bidding.

4. Say Thank You

Giving recognition to generous donors is one of the most important things you can do to build a long-lasting relationship. Make it a practice to take anyone who donates $500 or more out to lunch.

Tweet or post on Facebook about how you appreciate their generosity, and tag or "@" them if you can. Send a hand-written letter with sincere gratitude. Certificates and plaques can be a good way to recognize large donors as well, and make a great addition to a home or professional office.

Finally, make sure every donor’s name is included in the annual report that is sent out – and make sure it’s spelled correctly. Trust us, they’ll look!

*The Life Twist Study (Page 12), an independent report commissioned by American Express 

Get a Free Event Consultation!

Talk to one of our professional Event Consultants for more advice on how to throw a successful fundraising event and strengthen your donor relationships.


Winspire Communications Director

About Ian Lauth

Ian Lauth has been working to help Nonprofits maximize their fundraising revenue since early 2012 when he was hired by Winspire to develop external communications, brand expansion and product delivery processes. You can also find Ian on .

Follow Me:FacebookTwitterLinkedIn

Donor Relations, Donor Retention
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

Design Your Own Charity Auction Catalog [+ Template]

If your nonprofit is hosting an auction fundraising event, it’s important to consider how to get participants excited about bidding on your most valuable auction items. Designing a charity auction catalog will help you do just that!

30+ Best Live Auction Items for Nonprofit Fundraisers

Many nonprofits find a live auction to be one of the most lucrative fundraising events they run. Participants have the opportunity to meet other passionate supporters and get caught up in a fun, competitive atmosphere as bidding wars ensue. This entertainment value combined with the opportunity to purchase one-of-a-kind items creates a positive attendee experience while bringing in revenue to fund your organization’s mission.

30+ Silent Auction Basket Ideas for Nonprofit Events

Gift baskets are a staple of silent auctions. It’s generally easier to procure smaller, lower-value auction items than big-ticket ones, and bundling several of the smaller donations you receive into one basket gives the items a higher starting value. Plus, well-designed baskets are more unique than physical items or gift certificates alone.