Your destination for insight into the world of event fundraising and charity auctions.

40+ Nonprofits Gain Advantage on Facebook with Philanthropic Initiative

Posted by Winspire
Facebook has become so important for organizations to utilize

Major Charitable Organizations Partner with Tech Company to "Make Social Networks Their Own"

By Social Edison

NEW YORK, Sept. 30, 2011 -- /PRNewswire/ -- The American Cancer Society, Candie's Foundation,

Ronald McDonald House Charities, and more than 40 other nonprofit organizations posed a major challenge to social networkers everywhere - to be more charitable in their online activities, as technology company Social Edisonannounced the official launch of its "Click Your Support" project this week, trailing recent social media advocacy events such as the UN Social Good Summit and Clinton Global Initiative gatherings.

Led by Chairman Richard Cooperstein, CEO of Media Investment Group and former Head of International Business Development and Strategy at Facebook, the Los Angeles-based startup developed its core technology, the BluCard system, as a tool to empower charitable organizations to maximize online participation and fundraising.

According to industry benchmark reports, the majority of nonprofit organizations have yet to reach the level of social marketing success that the mainstream business community enjoys. Data shows that nearly 90 percent of charities on Facebook and other social networks have raised less than $1,000 each on social networks in the past year.

Recognizing the pressure nonprofits face in meeting their 2011 goals, Social Edison opted to launch the BluCard this week by donating the proprietary application to a select group of charitable organizations. The technology allows organizations to build enduring, one-to-one relationships with their social network supporters.

"We wanted to bridge the gap for nonprofits," says Danny Kastner, Social Edison CEO. "Up until today, when people connected to a charity online, it usually meant they had simply clicked the 'like' button, and that was about it."

"Providing the necessary technology to help charitable organizations on a massive scale - particularly at a time when technology-driven philanthropy is on the public agenda - presented the ideal way to bring our solution to market," says Cooperstein. "Consumers can now engage....READ MORE

Fundraising Tips, Industry News, Winspire News, Fundraising, Nonprofits

Related Posts

Design Your Own Charity Auction Catalog [+ Template]

If your nonprofit is hosting an auction fundraising event, it’s important to consider how to get participants excited about bidding on your most valuable auction items. Designing a charity auction catalog will help you do just that!

30+ Best Live Auction Items for Nonprofit Fundraisers

Many nonprofits find a live auction to be one of the most lucrative fundraising events they run. Participants have the opportunity to meet other passionate supporters and get caught up in a fun, competitive atmosphere as bidding wars ensue. This entertainment value combined with the opportunity to purchase one-of-a-kind items creates a positive attendee experience while bringing in revenue to fund your organization’s mission.

30+ Silent Auction Basket Ideas for Nonprofit Events

Gift baskets are a staple of silent auctions. It’s generally easier to procure smaller, lower-value auction items than big-ticket ones, and bundling several of the smaller donations you receive into one basket gives the items a higher starting value. Plus, well-designed baskets are more unique than physical items or gift certificates alone.