Your destination for insight into the world of event fundraising and charity auctions.

40+ Nonprofits Gain Advantage on Facebook with Philanthropic Initiative

Posted by Winspire
Facebook has become so important for organizations to utilize

Major Charitable Organizations Partner with Tech Company to "Make Social Networks Their Own"

By Social Edison

NEW YORK, Sept. 30, 2011 -- /PRNewswire/ -- The American Cancer Society, Candie's Foundation,

Ronald McDonald House Charities, and more than 40 other nonprofit organizations posed a major challenge to social networkers everywhere - to be more charitable in their online activities, as technology company Social Edisonannounced the official launch of its "Click Your Support" project this week, trailing recent social media advocacy events such as the UN Social Good Summit and Clinton Global Initiative gatherings.

Led by Chairman Richard Cooperstein, CEO of Media Investment Group and former Head of International Business Development and Strategy at Facebook, the Los Angeles-based startup developed its core technology, the BluCard system, as a tool to empower charitable organizations to maximize online participation and fundraising.

According to industry benchmark reports, the majority of nonprofit organizations have yet to reach the level of social marketing success that the mainstream business community enjoys. Data shows that nearly 90 percent of charities on Facebook and other social networks have raised less than $1,000 each on social networks in the past year.

Recognizing the pressure nonprofits face in meeting their 2011 goals, Social Edison opted to launch the BluCard this week by donating the proprietary application to a select group of charitable organizations. The technology allows organizations to build enduring, one-to-one relationships with their social network supporters.

"We wanted to bridge the gap for nonprofits," says Danny Kastner, Social Edison CEO. "Up until today, when people connected to a charity online, it usually meant they had simply clicked the 'like' button, and that was about it."

"Providing the necessary technology to help charitable organizations on a massive scale - particularly at a time when technology-driven philanthropy is on the public agenda - presented the ideal way to bring our solution to market," says Cooperstein. "Consumers can now engage....READ MORE

Fundraising Tips, Industry News, Winspire News, Fundraising, Nonprofits

Related Posts

7 Fun & Unique Summer Fundraising Ideas

Don't let the summer fundraising slump get you down Summer is the time for us all to take a breather between the chaos of spring and fall gala season. However, we know for busy nonprofits, the need for fundraising never quite goes away, even as donors go on vacation and the team gets a well-deserved break. 

Update: An Enhanced User Experience for Winspire Fundraising Software

If it's been awhile since you logged on to your Winspire Fundraising account, next time you start a new campaign you may notice the set up experience looks a little different. We've made some changes, with you in mind, to our experience set up. Users will now be able to better distinguish between fundraising campaigns for specific causes, and one-time events!

Strategy that Can Double & Triple Revenue from One Auction Item

Consignment travel packages can be extremely lucrative for your nonprofit, providing the ability to sell incredible trips multiple times, at no risk to you or your organization. Doing so benefits your event in three ways: Increase revenue: Double, triple, or quadruple your profit on a single package. It's a win-win: Making Bidders happy means making your nonprofit happy. Capture secondary bidders: Why have one winner when you can have multiple? Having more than one of the same auction items means there is no second place. Doubling up enables your auctioneer to capture additional revenue from more people.   It's easier to pull off than you might think! There are unlimited ways to sell multiple no-risk consignment travel packages at any point of your event timeline—before, during, and after—that doesn't take any extra procurement on your part and costs nothing if items do not sell. Read on for the strategies our nonprofit clients have used to double, triple, even quadruple their revenue on a single package to raise a lot more for their cause.