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If your nonprofit is hosting an auction fundraising event, it’s important to consider how to get participants excited about bidding on your most valuable auction items. Designing a charity auction catalog will help you do just that!
Many nonprofits find a live auction to be one of the most lucrative fundraising events they run. Participants have the opportunity to meet other passionate supporters and get caught up in a fun, competitive atmosphere as bidding wars ensue. This entertainment value combined with the opportunity to purchase one-of-a-kind items creates a positive attendee experience while bringing in revenue to fund your organization’s mission.
Gift baskets are a staple of silent auctions. It’s generally easier to procure smaller, lower-value auction items than big-ticket ones, and bundling several of the smaller donations you receive into one basket gives the items a higher starting value. Plus, well-designed baskets are more unique than physical items or gift certificates alone.
A silent auction is a classic nonprofit fundraiser and with good reason. Nearly any organization can hold a silent auction either in-person or virtually, and they pair well with many fundraising events from galas to golf tournaments. As participants bid on their favorite items, they foster a fun, competitive environment while raising funds for your nonprofit.
If your nonprofit is planning a charity auction, the most involved part of the process will likely be procuring items. You’ll need to approach businesses and providers that are willing to support your mission and offer products or services that your supporters will be excited to bid on, all in time to build out and release your auction catalog prior to the event date. Although finding the best auction items is your team’s top priority, how you solicit item donations is just as important in ensuring you secure those items. Businesses will be impressed by a professional approach, and your organization is looking to maximize the value you gain from items while minimizing risk in procuring them.
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