Your destination for insight into the world of event fundraising and charity auctions.
Acquiring new donors is tough. Before you can even begin convincing people to support your mission, you first have to find people to convince! There are many resources available for finding new donors, but they usually come in the form of a marketing initiative and a hefty price tag. Instead of taking out an ad in the newspaper or investing in a direct mail campaign, take advantage of an effective - and less expensive - resource you already have at your fingertips: your existing donor base. Referral based lead generation - or leveraging your existing supporters to refer new potential donors - is one of the most powerful ways to acquire new customers, donors and followers for your organization. Think about it—your supporters are the people who can testify to both your credibility and your passion for the mission. They’ve experienced it firsthand! People who hear about your Nonprofit through a friend, co-worker, family member or other acquaintance are much more likely to trust your organization and consider contributing. If you’re uncomfortable asking donors to help you find new supporters, consider this: your donors—especially your bigger contributors—support your cause for a reason. They are passionate about your mission and believe in your Nonprofit and its ability to efficiently put the money they donate to good use. Many of your current donors would love to help out in more ways than just contributing money. That being said, you should still consider the best ways to approach current supporters and how you can leverage them to acquire new donors. To start, you’ll want to focus on the state of your current donor relationships...
Dear Friends, Looking back on 2013, it has been an exceptional year full of philanthropy and fun. Thank you for letting us play a role in your charitable mission and entrusting donors to us as we whisk them off to exotic places around the globe. In the past year we have had some phenomenal new developments here at Winspire. With an updated website that is interactive and user friendly, new once-in-a-lifetime Experiences to offer your event attendees and more trips fulfilled than ever before, we have worked hard to improve our products and services for our Nonprofit customers and winning bidders alike. As we transition to the new year, we have much to look forward to. The world of event fundraising is evolving rapidly, with new tools and strategies we hear about almost every day. Nonprofits across North America are realizing that the "same-old, same-old" just isn't going to cut it any longer. That's why in 2014, we are strengthening our commitment to become a valuable information resource for fundraising professionals in charge of organizing charity events. With over 17 years of experience working with Development Directors, Event Chairs, Board Members and Volunteers from Nonprofits across the country, we understand the challenges you face. The recent launch of Winspire News has given us a new voice and outlet for offering insightful tips and useful information on everything from organizing flawless fundraising events to building meaningful relationships with donors. Below you will find some of the latest and most popular articles from the blog so far. If you have any feedback or suggestions for future topics, please let us know! From our Winspire family to yours, we look forward to working with you in 2014. Here's to wishing you every happiness this holiday season and throughout the coming year. Sincerely, Jeff Cova Founder/President About Jeff Cova Jeff Cova, President of Winspire, Inc., has over 17 years of experience in the Nonprofit and fundraising industry. Prior to Winspire, Jeff worked for 5 years as the Director of Development at Cal State Fullerton before co-founding a company specializing in producing charity auctions for Nonprofits where he successfully produced the auctions for 250 of Southern California’s most successful fundraising events. In 2008 Jeff founded Winspre with the goal of helping non-profits across the country increase their event fundraising revenue and identify new fundraising sources. Jeff and his team at Winspire have helped over 12,000 non-profits to date. You can also find Jeff on Google+. Follow Me:
There are numerous strategies for connecting with potential donors and inspiring them to help your Nonprofit. One resource that organizations often overlook is that of donor travel budgets. Vacation travel is a massive global industry. According to a study by the U.S. Travel Association, $597 billion was spent on leisure travel in 2012.
What’s the point of hosting a fabulous benefit auction if nobody shows? Okay, it’s unlikely that any event you plan will have zero attendees, but you get the idea. You want your benefit auction filled with supporters ready to bid and help your cause! To boost both attendance and spending at your next benefit auction, follow these five tips and make it a smashing success:
Once you’ve built a wish list of charity auction items you’d like to acquire for your fundraising auction, it's time to prepare your procurement team to go and get those items.
Having a benefit auction is a great way to connect with members, expand your reach and boost fundraising efforts. But executing a successful benefit auction is a difficult task, even for the most experienced Development Director. These tips are a good start for establishing a timeline and ultimately throwing an amazing event.