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Imagine you just had your annual gala supporting an incredible cause for your Nonprofit organization. You ensured every detail was perfect, from the live band to the gourmet meal you served. You created flyers, posted to social media, and even sold the most tickets you have ever sold for an annual gala. But, for some reason, you were unable to reach your fundraising goals. You leave confused, wondering why your efforts did not result in the outcome you were hoping for.