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In a previous webinar, we shared the "10 deadly sins," or costly mistakes, seen most often at charity auctions. Number 3 on our list: Putting out the wrong items for your audience. To get high returns on your fundraising event, you want auction items that have wide appeal, generate excitement, and are perceived as highly valuable among your donors.
We have previously discussed the revenue windfall that selling multiples in your live auction can bring. It's no surprise that exclusive, unique live auction packages often generate interest from more than one bidder. If you can successfully capture the second and third-high bidder (or more!) on certain items, you'll quickly raise tens of thousands of dollars more for your cause.
"Charity auctions are fundraising events that turn into social events, not social events where you hope to raise money. If done correctly, your guests won't know the difference." - Keith Jones, benefit auctioneer A surefire strategy to entertain your audience AND raise as much money as possible for your cause? Turn to a professional benefit auctioneer.
You already know how tough it can be to secure the funding needed to support your cause. With passage of the recent tax reform bill, it may get even tougher. As reported by Fox Business, CBS Money Watch, Forbes and more, the new tax bill doubles the standard deduction for individuals and families. This means an estimated 21 million taxpayers will likely not itemize their giving for 2018. While the change won't affect the giving of those who are truly passionate about your cause - historically, itemizers are almost twice as likely to donate to charity and comprise more than 80 percent of total giving. One bright spot: The increased deduction puts more money into the pockets of those who give small to mid-size gifts.
We are thrilled to announce the winner of Winspire's first Donation Give-Away drawing of 2018! Congratulations goes to Kristin Melton, Marketing & Development Director at Bloom Our Youth. The Fayetteville, Georgia-based charity (just south of Atlanta) provides safe shelter and physical, educational, and emotional support to children who have been the victims of abuse, neglect and other tragic circumstances. It's our honor to be able to donate a $1,000 Saks Fifth Avenue shopping spree for their use in an upcoming fundraiser.
What's the best way to arrange seating in a live auction? As always, it's imperative to think like a pro when planning a fundraising event. Today we're going to look at how a benefit auctioneer would approach one often-overlooked aspect of running a charity auction: reserved tables and seating arrangements. Specifically, we're going to look at a seating concept called the "triangle of influence."
At fundraising events, it's smart to focus your efforts on the live auction. They haul in the majority of your funds and are the evening's entertainment highlight to boot. That said, employing a variety of revenue enhancers - mini fundraising opportunities and games - keep your agenda exciting, entertain guests and add tens of thousands of dollars to your bottom line.
Why do fundraising events need good, clean sound? Your ability to raise money depends on it. As competition between charities grows, donor dollars are getting stretched thinner and thinner. To stand out, your auction must entertain the crowd and keep guests engaged the entire time.
With winter storms hitting the East Coast and cold snaps across the country, all eyes have been glued to the weather forecasts... How about the charitable giving forecast? Today on the blog, we have compiled some of the most important stats and predictions out there regarding charitable giving in 2018. See which donor sources are growing fastest, the meteoric rise of "donor-advised funds" - and how passage of the new tax bill will affect giving in 2018. We hope the information is useful as you begin strategizing for budgeting, programming and development in the year ahead.
Happy New Year from Winspire! What a year it has been. The world of event fundraising is changing day by day, and we have the articles and resources to prove it. Before we close the books on 2017, we wanted to share just a few highlights from the wide range of fundraising topics covered this year at Winspire News.