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Social Influences in Giving

From Nonprofit Quarterly - nonprofitquarterly.org Editors’ note: The following article was excerpted from the book The Science of Giving: Experimental Approaches to the Study of Charity, edited by Danny Oppenheimer and Christopher Olivola. The chapter, entitled “Social Influences in Giving: Field Experiences in Public Radio,” by Rachel Croson and Jen (Yue) Shang, provides an approach to understanding the role of social information in fundraising. While the public broadcasting environment in which the study was conducted may seem unique, we believe that this article holds implications for online fundraising specifically and also for individual donor fundraising in general.     What social information about fellow donors and a donor’s own network has an impact on gift size? This article reviews research in the field, but there is much more to find out. Individual donations are the bread and butter of the public broadcasting industry in the United States. In 2006, more than 800 member radio stations collected $275 million from individual donors. 1 These donations were collected based on the fundraising principle that public services drive public support: that is, when people listen, they give;? when audience declines, so do donations. 2

  • 3 min read
  • Feb 19, 2013 12:36:00 AM

Infographics: Should Your Nonprofit Hire A Designer or Do It Yourself?

By Beth Kanter in her blog Bethkanter.org In 2013,  social media will continue the trend of “going visual.”    More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits.  For a quick primer on infographics, see “Five Infographics To Master Infographics in Five Minutes.” If you have decided that your nonprofit going to go visual in 2013, figure out your goal. Infographics can be used in different and creative ways and some obvious ones such as marketing messaging, educating about a social issue, to celebrate a successful campaign, to report to stakeholders on key performance metrics, an  annual report, and even a marriage proposal!

  • 2 min read
  • Jan 17, 2013 1:19:00 AM

Think About Your Mobile Strategy

From the article "5 Tech Trends You Can't Afford to Ignore" by Eric Markowitz in Inc.com Silicon Valley was aflutter this week with Mary Meeker's bold new report on Internet trends. Here's what you missed. When Mary Meeker speaks, the Valley listens. This week, Meeker, a general partner at Kleiner Perkins Caufield & Byers (the venture firm founded in 1972 that's invested in pretty much every major tech company of the last quarter century) unveiled her 88-page analysis of Web, mobile, technology, and societal trends. Here, we've excerpted the most important elements of the report, especially trends that may affect small business and startups.

  • 2 min read
  • Dec 12, 2012 3:26:00 AM

Game Show Fundraisers Raise the Roof AND the Funds

Winspire Winnie participates in Nonprofit Jeopardy By Vicki Blaze on Yahoo Voices TV game shows have been a huge success for many years, dating back to the 1970's and 80's with The Price is Right, Jeopardy, and Family Feud. More recent crazes include Do You Want To Be A Millionaire, Deal or No Deal, and Are You Smarter Than a Fifth Grader. All of these game shows have a few things in common - contestants, a host, prizes, challenges, anticipation, and humor. A game show event makes a great fundraiser or simply a school spirit event. Here are some tips to plan an evening where people can laugh out loud with their friends, family, teachers, and principal.

  • 3 min read
  • Nov 28, 2012 12:48:00 AM

An Open Plea to Hold Better Events

By Katya Andresen on her blog NonprofitMarketingBlog.com I got the following email today from one of my blog readers, John Scott Foster of the Wesselman Nature Society. I had an experience this weekend I thought you might be interested in.  I attended two “gala” type events.  One was the standard, at a conference center.  Held from 6 to 8:30.  Coat and tie.  Arrive at 6, cash bar, sit at a table at 7.  People say nice things.  You eat.  People say nice things.  Silent auction.  Then at the end of the silent auction, we are thanked for coming/supporting and told we can all stay and dance to the DJ selection.  3/4ths of the people run out the door, happy to have that obligation over.

  • 2 min read
  • Oct 24, 2012 3:24:00 AM

Tools to Improve Your Online Fundraising

If you already see how your website, your online communities, and your other channels all flow harmoniously together to drive donations and other actions, then... good for you! If not, read on...   Shareable visual content like this Bearsharktopus relates to several important facets of social media fundraising: Is it easy to share on social networks? Does it link back to a page with a donation form or other action? Can you track who likes Bearsharktopi in your CRM? By Ehren Foss Co-Founder and CEO, HelpAttack! Posted on NTEN.org Last year I wrote a post for NTEN about four social media fundraising tools. This year I'm going to take a vertical rather than horizontal approach, and identify several important types of tools you'll want to consider when raising money online - either through your website or on a social network.

  • 4 min read
  • Aug 30, 2012 1:57:00 AM

How Social Media and Fundraising Fit Together

by Kivi Leroux Miller in Nonprofitmarketingguide.com You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? I think you can, and that’s what I’ll be talking about when I present a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference for the North Carolina Center for Nonprofits on September 14.

  • 2 min read
  • Aug 15, 2012 3:42:00 AM

Expensive Travel: The Most Luxurious New Amenities On Planes & Cruises

From HuffingtonPost.com From the $1.5 million cruise to the craziest suites and most expensive cities, it's certainly easy to blow your money on travel these days. With the news that American Airlines has started offering delivery of bags to customers for $29.95 and up, we thought it was time to take a closer look at (what we'll call) how the 1% travel. Check out some of the finer luxuries -- albeit with a steep price tag -- by check out this slideshow on HuffingtonPost.com.

6 Ways to Better Engage with Millennials

By Katya Andresen on her blog Nonprofitmarketingblog.com Yesterday, I caught part of the virtual conference MCON2012 - which focuses on how to market causes to millennials ( the children of baby boomers or Gen Xers).  One session focused on the 2012 Millennial Impact Report - a survey of more than 6,500 people ages 20 to 35 - which shows 75% of millennials donate (in small amounts), 70% have raised money for their favorite causes and most give for reasons that span generations—they have a relationship with the cause.

  • 1 min read
  • Jul 26, 2012 5:09:00 AM

6 Images Every Nonprofit Can Capture

From Social.Razoo.com Some nonprofits find it challenging at times to represent the work they do in photos, rather than text. But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about more engagement—likes, comments, sharing—on their social networks. This week, I’ll show you 6 images your nonprofit can capture with a simple camera—no matter the cause you represent. And next week, we’ll have 6 ways you can use these photos.

  • 2 min read
  • Jul 20, 2012 4:33:00 AM

Four Social Personas Your Nonprofit Needs To Understand [Infographic]

From BlackBaud.com The question today is not whether you should use social media, but how you should use the information your constituents are sharing on social media to attract more people to your mission and make your fundraising campaigns more successful. The answer to the question lies in understanding your social media constituents and identifying which ones are the most well-connected, influential, and... Read more Click on the INFOGRAPHIC below to enlarge and learn more about how to identify and engage your social media influencers.

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