WINSPIRE NEWS

Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.

Baby Boomer Travel Trends for 2019: Infographic

Posted by Summy Lau

Did you know... Baby Boomers spend a whopping $157 billion on travel each year? If people ages 50 to 70 are a target demographic for your nonprofit, it's smart to know where and why they're traveling.

What's on their bucket lists? What kinds of trips and activities are they planning in 2019 and beyond?

We put together an infographic with must-read statistics on baby boomer travel trends, plus tips to include top destinations in your fundraising efforts. 

Baby Boomer Travel Trends Infographic

Our top takeaways from the research:

  • Virtually all Boomers (adults 50 and up) intend to travel for leisure this year. Hospitality software provider Intelity puts this figure at a whopping 99 percent! How can you redirect some of their travel dollars to your cause? Try offering hotels, airfare and experiences in a fundraising context. (Read next: 3 Simple Steps to Offer Travel in Your Fundraising Auction)
  • Boomers are responsible for 80 percent of all luxury travel spending. While house sharing options like Airbnb and CouchSurfing cater to budget-conscious travelers, Boomers are the ones looking for higher end lodging and experiences.
  • Boomers want seamless, easy-to-book experiences. This means it's all the more important to meet your winning bidders' expectations after they've purchased a trip at your charity auction, or won one in a raffle. If you choose to offer luxury travel packages by partnering with Winspire, each package comes with Winspire Booking & Concierge Service. This refers to our dedicated team of professional travel agents ready to assist top donors with trip redemption, giving each traveler the personalized "white glove" service they deserve.
  • Boomers' #1 reason for traveling: to check destinations off their bucket list. Top destinations include the Caribbean and Latin America. Other popular types of trips include romantic getaways, summer vacations, celebrating milestones and solo travel.

If you're ready to spice up your next charity auction using travel, click below to view Winspire's most popular trips. Think the Boomers in your audience would be interested in cooking in Napa Valley... relaxing beachside at a private villa in Fiji... or catching a baseball game from the rooftops of Wrigley? 

Looking for auction items?

Let us know what travel packages have been a hit with your audience in the comments below.

Travel Experiences, Infographic
Summy Lau
Summy Lau
As Fundraising Editor, Summy brings hands-on experience in nonprofit development, event fundraising, publishing, copywriting and design to Winspire News. She creates blog content, infographics, templates, eBooks and other resources to help fundraising professionals and volunteers exceed their fundraising goals. Her two favorite perks of working at Winspire: hearing nonprofit success stories and dreaming of new bucket list destinations.

Related Posts

Using Events to Identify and Build Relationships with Donors

Imagine you just had your annual gala supporting an incredible cause for your Nonprofit organization. You ensured every detail was perfect, from the live band to the gourmet meal you served. You created flyers, posted to social media, and even sold the most tickets you have ever sold for an annual gala. But, for some reason, you were unable to reach your fundraising goals. You leave confused, wondering why your efforts did not result in the outcome you were hoping for.

Donation Giveaway: $1,000 Shopping Spree Winner!

We are thrilled to announce the winner of Winspire's second Donation Give-Away drawing of 2019! Congratulations goes to Ashley, Resource Development Coordinator at Upstate Family Resource Center in Boiling Springs, South Carolina! It's our honor to be able to donate gift cards to Tiffany's and Macy's ($1,000 total) for their use in an upcoming fundraiser auction.

5 Great Ways to Promote Your Charity Event

If you're hosting a Nonprofit charity event, you'll want to promote it to spread your message as far and wide as possible! Living in the era of the short attention span, it's not always easy to get the attention of your ideal audience when promoting an event. That's why you have to get creative and think outside the box when promoting it.