WINSPIRE NEWS

Your destination for insight into the world of event fundraising and charity auctions.

Benefits of Using a Charity Auction Specialist [INFOGRAPHIC]

Posted by Ian Lauth
Benefits of Using an Auctioneer Infographic

Benefit auctioneers can do a lot to add to the success of your charity auction or fundraising event. Unlike commercial auctioneers who specialize in selling commodities and other goods for profit, charity auctioneer specialists have experience raising money that’s not for profit.

Not all auctioneers are created equal. There are many different styles and many different categories of auctioneers. The reason you want a professional who focuses on fundraising auctions is because it takes a different mindset.

Engaging an audience of donors and Nonprofit supporters requires a unique approach that will connect them with a higher cause.

Read Next: "5 Reasons NOT to Hire a Benefit Auctioneer"

"If you're selling at a commercial auction, you're selling product." says Benefit Auction Specialist Scott Robertson, "When you're selling at a fundraising auction, you're really selling to people. As a charity auctioneer, you want to help permeate the mission of the organization throughout the event, and you do that with body language as well as words from the podium."

Another difference between commercial and benefit auctioneers is the cadence of their chant. Commercial auctioneers will sell maybe 75-100 items per hour. Fundraisers on the other hand, will have maybe 20-30 items.

Robertson concludes, “Benefit auctioneers need to be able to slow things down to make sure people actually understand what they're saying and give the audience time to, you know, feel the love to bid.”

Want to learn more about hiring a profesional Benefit Auction Specialist for your upcoming fundraiser? Talk to a Winspire Event Consultant for a list of successful charity auctioneers in your area.

Request a Free Auctioneer Referral in Your State

Benefit Auctioneer
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

7 Fun & Unique Summer Fundraising Ideas

Don't let the summer fundraising slump get you down Summer is the time for us all to take a breather between the chaos of spring and fall gala season. However, we know for busy nonprofits, the need for fundraising never quite goes away, even as donors go on vacation and the team gets a well-deserved break. 

Update: An Enhanced User Experience for Winspire Fundraising Software

If it's been awhile since you logged on to your Winspire Fundraising account, next time you start a new campaign you may notice the set up experience looks a little different. We've made some changes, with you in mind, to our experience set up. Users will now be able to better distinguish between fundraising campaigns for specific causes, and one-time events!

Strategy that Can Double & Triple Revenue from One Auction Item

Consignment travel packages can be extremely lucrative for your nonprofit, providing the ability to sell incredible trips multiple times, at no risk to you or your organization. Doing so benefits your event in three ways: Increase revenue: Double, triple, or quadruple your profit on a single package. It's a win-win: Making Bidders happy means making your nonprofit happy. Capture secondary bidders: Why have one winner when you can have multiple? Having more than one of the same auction items means there is no second place. Doubling up enables your auctioneer to capture additional revenue from more people.   It's easier to pull off than you might think! There are unlimited ways to sell multiple no-risk consignment travel packages at any point of your event timeline—before, during, and after—that doesn't take any extra procurement on your part and costs nothing if items do not sell. Read on for the strategies our nonprofit clients have used to double, triple, even quadruple their revenue on a single package to raise a lot more for their cause.