Your destination for insight into the world of event fundraising and charity auctions.

Choosing the Right Event Fundraiser for Your Nonprofit [INFOGRAPHIC]

Posted by Ian Lauth

With a limited number of fundraising events each year, it is important for nonprofits to choose events that will maximize their revenue while minimizing their expenses.

A survey by Software Advice of roughly 100 nonprofits who had conducted at least one major fundraising event event in the past year showed that while Fun Runs/Walks can be an easy revenue generator, charity auction events still generate the most money.

Why is that?

Fun runs/walks were found to be one of the easiest events to plan largely due to the fact these events require minimal administrative coordination. They also include built-in crowd-sourcing fundraising methods, empowering the participants to generate their own donation stream.

That said, the most profitable special events - those with the highest return on investment (ROI) - were still charity auctions according to most small and medium-size nonprofits (with revenues of $50 million or less).

What else did you find?

In addition, the survey also inquired about the tools used by nonprofits to plan and manage their fundraising events.  Surprisingly, nearly half of the respondents said that they still use handwritten notes for planning, tracking and managing events - which clearly is creating challenges in their ability to plan larger events.

It's time to bring that old auction binder into the 21st century! 




Download our free list of over 300 amazing auction item ideas

Fundraising, Infographic
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

What Can your winspire software account do for you this fall?

One thing has remained true two years after the world went online during the beginning of the pandemic: the ability to reach a virtual audience has expanded nonprofits' ability to raise more funds for their mission. Winspire Fundraising Software is a user-friendly way to engage a virtual audience and increase your next event's fundraising potential at little to no cost to your organization! Read on to find out how Winspire Software can boost your fundraising potential this fall. 

Software update: Pre-Save Credit Card Information

You asked and we listened: donors can now save payment information to their accounts! This means that when the bidding gets heated eager donors won't have to worry about whether or not they'll need to enter their credit card information again! Let the excitement of auction night begin!

7 Fun & Unique Summer Fundraising Ideas

Don't let the summer fundraising slump get you down Summer is the time for us all to take a breather between the chaos of spring and fall gala season. However, we know for busy nonprofits, the need for fundraising never quite goes away, even as donors go on vacation and the team gets a well-deserved break.