Once your fundraiser is over, it can be tempting to bask in the excitement and, frankly, relief that your major event went well. However, even if you met your donations goals for the event, the time right after the event is critical. This time is a chance for you and your staff to reach out to donors and make it clear just how much you appreciate them. 🙌

Running a summer fundraising event presents unique challenges. You can expect that a number of your donors will be vacationing out of town, and attendance at any summer season event is certain to be competing with a busy calendar of weddings, graduations and family get-togethers. Yet the "downtime" of the summer season also has its upside for event planners. 🌞 The leisurely pace of May to September provides the perfect opportunity to engage with donors and to organize some exciting outdoor events.

Every generation has its own style and preferences, be it music trends, fashion, career goals and political values. The same extends to their unique giving preferences. With ever broadening audiences, many nonprofits are finding success employing multi-channel campaigns: campaigns that utilize traditional mail, social media, email and more.