Are you and your smartphone connected at the hip? If so, you're not alone: about 7 in 10 Americans (and nearly 9 in 10 millenials) currently own a smartphone, and that figure is expected to rise dramatically in 2016. Whether shopping online or scanning to pay, mobile phones are increasingly replacing wallets as the easier, faster and more portable way to make financial transactions.
For charitable organizations, this means it's more important than ever to incorporate mobile technologies into their outreach and fundraising strategies. In fact, in 2015, the number of individual donations made through mobile devices increased 45% from the year before. And annual events like Giving Tuesday are presenting nonprofits with unprecedented opportunities to combine social media campaigns with easy mobile giving, connecting more and more people to their causes.
So how can you capitalize on the trend? In order to best engage with both current and future donors, it's important to provide a customized mobile experience for your smartphone users. Studies have shown that mobile users are 34% more likely to donate when they visit a “responsive” website—one that automatically resizes the content to fit the size of a mobile user’s screen—than a clunky standard website not customized for mobile viewing.
In the following infographic, we explore what's driving the rising trend of mobile giving and ways nonprofits can benefit. If you’re not already mobile-friendly, consider making the jump today!
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Has your nonprofit considered a mobile strategy? What have been your greatest successes and challenges? Let us know in the comments below!