WINSPIRE NEWS

Your destination for insight into the world of event fundraising and charity auctions.

How Nonprofits Should Reach Millennials [INFOGRAPHIC]

Posted by Ian Lauth

How Nonprofit Organizations Should Reach Millenials

Click Here to view infographic →

Millennials are a tough bunch to appeal to. Born between the early 80's and late 90’s, this hyper-connected group spends most of their day consuming media and has a higher tendency to multitask – meaning they’re more easily distracted.


This group of 18-36 year-old young professionals, also known as Generation Y, have also expanded their spending power and social influence in recent years, becoming a crucial target for growing businesses and Nonprofits alike, to showcase nonprofit auction items. This means that while this demographic cohort may be harder to reach, the payoff for actually getting through to them may be well worth the investment. 

In a 2012-13 survey report conducted by Achieve and Johnson, Grossnickle & Associates (JGA) concluded that Millennials are eager to be taken seriously as future donors, volunteers and leaders for causes they care about. The problem is many Nonprofits have difficulty cutting through the constant onslaught of attention-grabbing media to connect with these individuals.

So how do you reach these multitasking, hyper-connected young professionals who want to help? It’s no surprise that the shift has moved online, where Millennials consume a vast majority of their content.

The following infographic outlines the findings of the JGA study investigating Millennial preferences for how they want to be reached: 

Winspire-Donor-Relations-Infographic-revised

Top-10-Best-Sellers-Logo-1.png

See the Top 10 Best Selling Auction Items!

See what auction items other Nonprofits are selling the most at their events. Download the latest list of our most popular Winspire Experiences.

DOWNLOAD →


Winspire Communications Director
About Ian Lauth

With an extensive background in marketing and design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue.

Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content,  newsletters, eBooks and other resources for Nonprofit fundraising professionals. You can also find Ian on .

Follow Me:FacebookTwitterLinkedIn

Nonprofits
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

Virtual Fundraising Tips & Tricks | Nonprofit Q&A

Virtual event fundraising for Nonprofits has slowly become the new normal. As we venture into this new world, our Virtual Team compiled their favorite tips & tricks to share with you all!

Fundraising in the COVID-19 Climate - Q&A with Nonprofits

Because we know how challenging this time may be, we wanted to provide some guidance and clarity during this challenging time. Our Director of Product Development, Jason Champion, Director of Sales, Kevin Spykerman, and Director of Marketing, Lou Prisco, sat down with Bobby D. Elhert, Benefit Auctioneer and Fundraising Professional from Inspire Hearts Fundraising, to answer live questions sent in during our live webinar Q + A.

Best Practices: Postponing your Fundraising Event

With the postponement of a gala event, much work needs to be accomplished in a short period of time and approached with flexibility and care. Our good friends at JDRF shared with us some tips for postponing an event that includes a checklist of activities and strategies to be considered and executed.