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Increase Nonprofit Holiday Giving with Social Fundraising [INFOGRAPHIC]

Posted by Ian Lauth

Increase-Nonprofit-Holiday-Giving

December can be one of the most important and productive months for your fundraising efforts. One way to increase your bottom line during the these winter months is by focusing donor development efforts on your legion of 'social fundraisers'. Also known as your 'evangelists', these are individuals who not only believe in your cause but also become a nexus of social activity, both online and offline, to promote your organization and its fundraising activities.

In addition to utilizing social fundraisers, it is important to have a strategic fundraising plan for the month of December to ensure that your outreach calls-to-action are targeting the right individuals with the right messages.  30% of all online gifts are given in December, and 10% of all donations come in the last three days of the calendar year, so it is critical that your fund development strategy positions your organization to maximize the fundraising potential from your donor audience.

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Increase Nonprofit Holiday Giving with Social Fundraising [INFOGRAPHIC]

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Social Media, Fundraising, Infographic, Year End Giving, #givingtuesday
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

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