Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.

Millennial Giving [INFOGRAPHIC]

Posted by Ian Lauth


Millennials. Tired of hearing that word yet? Well we're not going anywhere (yes I am a millennial). Defined as the age group born between 1980-1999, this cohort of 'youngsters' is quickly growing in influence as they begin to take on more leadership roles at work and increase their spending power.

There are approximately 80 million millennials in the United States, and by 2017, this age group will account for more total charitable donations than any other age group.

The giving trends among millennials show that philanthropy is pervasive in this age group with 93% of millennials donating to charity in 2010. As this age group continues to enhance their wealth through career growth, the total value of these donations will balloon to immense proportions - which is great news!

With such a large and growing sector of donors, it is important for non-profits to understand this demographic and cater their outreach efforts to the preferences of 20-30 year olds. Remember, these young adults grew up with technology and most notably - the internet. So it's no surprise that the first place they go to educate themselves about a cause is to an organization's website. It's also no surprise that they prefer to donate online through a website over any other donation method. 

Furthermore, they are all completely glued to their smartphones. Which means they will likely be visiting your site using a mobile device, so make sure your website is mobile responsive and can be easily viewed and navigated using a smartphone's internet browser.

For more info on mobile responsive and how to build a website for this future generation, check out the "Positive User Experience" section of this article. For an example, try checking out Winspire News on your phone right now. 

Below is an infographic with some more great stats on millennial giving trends. Check it out!



Fundraising, Infographic
Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

Related Posts

When retail values and 'Buy Now' prices hurt bidding: 10 must-read FAQs

Recently we hosted a webinar with fundraising software provider Greater Giving on how to describe, display, promote and sell auction packages more effectively.

  • 18 min read
  • Mar 20, 2018 6:50:00 AM

3 Marketing Tools for Nonprofits that Don't Cost a Penny: INFOGRAPHIC

Technology is changing the scope and depth at which nonprofits can engage supporters. Is your nonprofit intimidated by online marketing, or not sure where to start? You're not alone: A recent survey reveals 69 percent of nonprofits feel they need to do more with online marketing to engage their audience.

  • 5 min read
  • Mar 15, 2018 9:16:53 AM

Auction Task Checklist: 7-10 Months Out

The planning stage of most successful fundraising events began 6 months to 1 year or more in advance. With hundreds of details to manage leading up to the big day, it's no wonder missed opportunities and mistakes end up costing so many charities thousands of dollars in revenue each year. The more organized you are, the greater return on your investment.

  • 6 min read
  • Mar 13, 2018 6:15:00 AM