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Nonprofit Communication & Marketing Trends 2015 [INFOGRAPHIC]

Posted by Ian Lauth

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As you develop a marketing and communication strategy for your nonprofit in 2015, it is important to have an understanding of industry trends both in terms of key objectives as well as methods of outreach. 

A recent study of 1,535 staff members of nonprofits gathered data on marketing trends and objectives for 2015.  Participants were polled on a variety of topics, including their primary objectives for their marketing efforts for 2015, their preferred method of outreach – using both digital and traditional media, and their expected frequency of outreach to their donor base.

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In addition, the survey data was broken down by job function of the nonprofit staff respondents, which shed some critical insight into how a nonprofit must balance competing interests within the organization in formulating a marketing and communication strategy.

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Ian Lauth
Ian Lauth
With an extensive background in marketing development and content design, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue. Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, newsletters, eBooks and other resources for Nonprofit fundraising professionals.

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