Your destination for insight into the world of event fundraising and charity auctions.
Have you noticed the world of event fundraising is changing every day? Thanks to new technology, increasingly outside-the-box events and changing donor demographics, what’s working today is very different than what worked best just a few years ago.
In a previous webinar, we shared the "10 deadly sins," or costly mistakes, seen most often at charity auctions. Number 3 on our list: Putting out the wrong items for your audience. To get high returns on your fundraising event, you want auction items that have wide appeal, generate excitement, and are perceived as highly valuable among your donors.
A big part of successful charity auctions is strategically leveraging the auction items themselves. We recently hosted a free webinar all about best practices to procure auction items, maximize bidding during the auction, then raise even more money after the event.
If your organization hosts a spring or summer fundraising event, we hope you're getting more and more excited as the day approaches, donations roll in and plans begin falling into place. But we know for many, the planning period is very stressful. Today, we want to address reader questions like, "How do I refresh my 14 year event?"..."Our auction used to pull in five times what we got last year. What can we do?"..."Is it time to give up and move on to another type of event?"
You know wine is a tried-and-true staple of charity auctions. Cases of custom-labeled or vintage wine, trips to Napa Valley, winery tours and more have always been magnets for bids. Now another drink has caught the attention of fundraisers: craft beer. As mentioned in our recent webinar "Ask a Professional Benefit Auctioneer!", auctioneers around the country have recently noted a huge spike in interest in ales. At a 2016 meeting of the National Auctioneers Association, they concluded craft beer is one of the hottest items being sold in fundraising events today. How can your organization take advantage of the trend? Combine craft beer with experiential travel, a consistent top-seller at charity auctions. "Beercations" offering unique tours and tastings, plus deluxe accomodations and travel arrangements, make for one standout auction item. In the spirit of Oktoberfest, hoist a stein and read on for highlights of Winspire's best lager-loving travel packages, including a brand-new update to the Samuel Adams Boston Experience. (Like all Winspire Experiences, these no-risk trips cost nothing upfront to include in a fundraiser - your nonprofit only pays for the items that sell!) Then, enjoy a delicious beer chili recipe perfect for brisk fall days. West Coast: San Diego Craft Brewing Scene VIP Brewery Excursion, Chauffeur, Manchester Grand Hyatt 3-Night Stay with Airfare for 2 (3450-2) Did you know sunny San Diego is considered the "Craft Beer Capital of America"? Local breweries like Stone Brewing Co., AleSmith Brewing Company and Ballast Point (pictured above) are consistently rated among the top breweries in the world. The Great American Beer Festival’s “Best Small Brewer” Award has gone to San Diego County brewers multiples times, including 2014’s winner, Coronado Brewing Company. With more than 100 local breweries, microbreweries and pubs in the city, beer enthusiasts are flocking to get a taste of these highly acclaimed hops. Imagine sending your donors on a 5-hour, VIP custom excursion at 3-4 breweries of their choice.
To keep the focus on fundraising at your event, you want to employ fresh and exciting income streams. One that has generated plenty of interest in our webinars: the Wildcard Auction™. This is an entertaining, fast-paced revenue opportunity that can raise tens of thousands of dollars for your cause—without requiring any extra time or resources to procure items!
Nonprofits that host charity fundraising events have very different goals than those who attend. On one side of the fence, guests want to be entertained and have fun. On the other, nonprofits urgently need to raise money to support their mission. To the rescue: the 3 E's of a successful fundraising event, as coined by fundraising auctioneer Danny Hooper—Entertain, Engage and Extract. These 3 simple principles allow your event to reach its full revenue potential. (For more, check out "The "3 E's" that Bridge the Gap Between Fun and Fundraising.")
One of the first steps in planning a fundraising auction is assembling the procurement committee. This team of dedicated supporters is given one task, and one task only: to procure unique items that cost little to nothing up front and are valuable enough to drive ticket sales and bidding. Let's face it: The procurement process is daunting, no matter how established your organization is or passionate your team may be. Fortunately, with careful planning and organization, any nonprofit can procure items that fetch high bids.
We've all heard April showers bring May flowers, but those in the nonprofit world know what else spring brings: a peak time for event fundraising. Preparation for galas, raffles and auctions has already begun filling the calendars of many nonprofits. Auctions in particular can raise significant revenue in a short amount of time, but when it comes to procuring auction items that actually attract bidders, it's hard to know where to start.
Live auctions are big money makers. They offer great entertainment value for a fundraising event, dazzle audiences and build excitement as patrons compete for once-in-a-lifetime auction items. A successful auction requires awe-inspiring items, which can make coming up with ideas for your live auction a little difficult. We thought it would be fun to compile a list of the best live auction ideas we've come across, drawing from the thousands of fundraising events we work with each and every year.
Silent auctions are a great way to monetize 'cocktail hour' at a gala, engage parents at a school fundraiser, maximize revenue at a golf tournament and more. As guests arrive and begin bidding, a fun and competitive environment develops as the time to close the silent auction draws near.