A big part of successful charity auctions is strategically leveraging the auction items themselves.
If your organization hosts a spring or summer fundraising event, we hope you're getting more and more excited as the day approaches, donations roll in and plans begin falling into place.
But we know for many, the planning period is very stressful.
Today, we want to address reader questions like, "How do I refresh my 14 year event?"..."Our auction used to pull in five times what we got last year. What can we do?"..."Is it time to give up and move on to another type of event?"
You know wine is a tried-and-true staple of charity auctions. Cases of custom-labeled or vintage wine, trips to Napa Valley, winery tours and more have always been magnets for bids.
Now another drink has caught the attention of fundraisers: craft beer.
As mentioned in our recent webinar "Ask a Professional Benefit Auctioneer!", auctioneers around the country have recently noted a huge spike in interest in ales. At a 2016 meeting of the National Auctioneers Association, they concluded craft beer is one of the hottest items being sold in fundraising events today.
How can your organization take advantage of the trend?
Combine craft beer with experiential travel, a consistent top-seller at charity auctions. "Beercations" offering unique tours and tastings, plus deluxe accomodations and travel arrangements, make for one standout auction item.
In the spirit of Oktoberfest, hoist a stein and read on for highlights of Winspire's best lager-loving travel packages, including a brand-new update to the Samuel Adams Boston Experience. (Like all Winspire Experiences, these no-risk trips cost nothing upfront to include in a fundraiser - your nonprofit only pays for the items that sell!)
Then, enjoy a delicious beer chili recipe perfect for brisk fall days.
West Coast: San Diego Craft Brewing Scene
VIP Brewery Excursion, Chauffeur, Manchester Grand Hyatt 3-Night Stay with Airfare for 2 (3450-2)
Did you know sunny San Diego is considered the "Craft Beer Capital of America"? Local breweries like Stone Brewing Co., AleSmith Brewing Company and Ballast Point (pictured above) are consistently rated among the top breweries in the world. The Great American Beer Festival’s “Best Small Brewer” Award has gone to San Diego County brewers multiples times, including 2014’s winner, Coronado Brewing Company.
With more than 100 local breweries, microbreweries and pubs in the city, beer enthusiasts are flocking to get a taste of these highly acclaimed hops.
Imagine sending your donors on a 5-hour, VIP custom excursion at 3-4 breweries of their choice.
To keep the focus on fundraising at your event, you want to employ fresh and exciting income streams. One that has generated plenty of interest in our webinars: the Wildcard Auction™. This is an entertaining, fast-paced revenue opportunity that can raise tens of thousands of dollars for your cause—without requiring any extra time or resources to procure items!
Nonprofits that host charity fundraising events have very different goals than those who attend. On one side of the fence, guests want to be entertained and have fun. On the other, nonprofits urgently need to raise money to support their mission.
To the rescue: the 3 E's of a successful fundraising event, as coined by fundraising auctioneer Danny Hooper—Entertain, Engage and Extract. These 3 simple principles allow your event to reach its full revenue potential. (For more, check out "The "3 E's" that Bridge the Gap Between Fun and Fundraising.")
Keep your guests entertained yet focused on the fundraising by providing donation opportunities they have never seen before. Read on for 3 fresh techniques to employ in your upcoming auction, whether it's in a few months or a few days. (Think your guests would be interested in bidding on a wine tree?)
If you like what you see, there's a lot more where that came from! Get more details and ideas instantly by signing up for Winspire's latest resource, Checklist Builder.
Method 1: The Super Signature Technique
This technique works like magic when auctioning off subjective items like artwork that may not have an obvious market value. See how Danny employed this technique to generate 50 times more revenue from a single photograph...
One of the first steps in planning a fundraising auction is assembling the procurement committee. This team of dedicated supporters is given one task, and one task only: to procure unique items that cost little to nothing up front and are valuable enough to drive ticket sales and bidding.
Let's face it: The procurement process is daunting, no matter how established your organization is or passionate your team may be. Fortunately, with careful planning and organization, any nonprofit can procure items that fetch high bids.
The first step to curating an auction catalog worth talking about: hosting a "wish list" or procurement party! Read on for helpful tips to make the most of the party and get procurement off to a running start.
What is a procurement party?
A procurement party is a fun brainstorming session for your auction committee. It’s an opportunity for everyone in your committee to get together, kick things off on a fun note, and leave the meeting with an action plan and list of items to pursue. Some tips to keep your party both fun and productive:
Are you planning a silent auction to raise money at your next special event? Most Nonprofit fundraising events aren't complete without at least a few tables filled with donated items for your supporters to consider.
Offering silent auction items not only raises more money for your cause, it gives guests something to do when they first arrive at your event. Your donors can mingle, socialize and sip cocktails while perusing the auction tables.
This can develop into a fun and competitive environment as the time to close the silent auction draws near.