We hope you enjoyed our recent three-part webinar series all about auction timelines.
Three parts? you might be asking. Is planning the night's agenda really as important as event must-do's like procuring donations, handling logistics and promoting the event?
Read on as benefit auctioneer Scott Robertson shares his firsthand experience of what can go wrong if you don't create (and adhere to!) a streamlined agenda:
"I recently did an auction at a school event. These typically draw younger crowds that start the cocktail hour earlier and have so much fun talking to each other, it's hard to get them seated. Since no one was in charge of the timeline, they fell behind 15 minutes. Then the organization refused to start the event until everybody was seated, which cost another 10 minutes. Fires continued having to be put out here and there, until we were a full 40 minutes behind schedule.
Finally, we got the ball rolling on the live auction. Their plan was to only do a few items, and to do it before dinner. Now that's all well and good. The only problem? They forgot to tell the dining room manager and chef we were lagging 40 minutes behind.
A donor was bidding on a gorgeous $25,000 diamond necklace, and just as she was about to place another bid, suddenly here come the entrees. In the middle of a live auction, she was presented with a huge piece of beef rib! There was commotion at the table, the waiter was standing in front of her, she was looking back and forth between me and the waiter...
It was awkward and overwhelming. She stopped bidding.
I bet this particular event missed out on $100,000 because of the auction timeline mishaps. That’s real money, and it's painful to watch."
A sloppy agenda or mistimed auction can end up being your event's greatest cost.
In today's post, learn 3 reasons a sloppy auction timeline can hurt your bottom line, plus concrete strategies to plan and get an off-kilter timeline back on track.