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"Charity auctions are fundraising events that turn into social events, not social events where you hope to raise money. If done correctly, your guests won't know the difference." - Keith Jones, benefit auctioneer A surefire strategy to entertain your audience AND raise as much money as possible for your cause? Turn to a professional benefit auctioneer.
The numbers don't lie: 93% of event attendees say their number one priority when attending a fundraiser is to have fun - even more than supporting the cause. How can you make giving fun? By focusing on the 3 E's: Engage, Entertain and Extract.
"We are going to incorporate a live auction into our event this year. Is the auctioneer typically your emcee (Master of Ceremonies), or is it two roles?" "We have a local radio personality emcee our program. She also handles our live auction and paddle raise. I’m wondering what could happen if we pair her with a professional? "
"When Winspire contacted me, I wasn't interested at first. I used to think consignment took the money out of the room. I'm proud to say I've been proven wrong," shared Keith Jones, benefit auctioneer and CEO of Sayre & Jones Auctioneers, in a recent webinar. "A big part of that is the ability to sell multiples."
When it comes to charity auctions, procuring quality items tends to be auction organizers' biggest challenge. Once you do wrangle those big-ticket items, are you all set? Not so fast - it's now time to consider the order in which they're presented.
The easiest way to set opening bids in your live auction, is to leave it to the pros! Check out these real-life submissions from recent webinar Q&As... "Do fundraising auctioneers typically know how to start the bidding in a live auction, and do you have any recommendations as to what amounts to start at?"
When it comes to hosting a successful fundraising auction, few can do it alone. You'll need several passionate, organized committee chairs with a laser-sharp focus on specific aspects of your event. What are the most essential event chair roles and responsibilities? And how can you find the right person for each job?
We recently received the following email from a Winspire webinar attendee... EMAIL WINSPIRE NEWS Dear Winspire, My board feels that paying $2,500 for a professional, highly-trained benefit auctioneer is out of line, considering a local personality has offered to facilitate the live auction for $250. How should I respond? ~ Lisa Lisa, this is one of the most common concerns we hear from auction organizers across the country, and it's easy to understand why. The number one priority at a fundraising event is to raise money for your cause. When an opportunity to trim costs by 90 percent comes along, you want to consider it! That said, we've found it's more effective to focus on generating more revenue first - then trim costs where you can.
Whether it's your first or fiftieth auction, chances are you could benefit from employing some new techniques to extract money from the audience. There's virtually always money left to give, and new strategies give you the tools to raise more without making guests feel nickel-and-dimed. Today we're joined by Nelson Jay, the "Bowtie Benefit Auctioneer" based in Seattle, Wash. In a recent episode of our podcast Events with Benefits, Jay provided a bevy of ideas from the cutting edge of event fundraising.
To call fundraising events complex would be an understatement. With so many moving parts and unknown variables, most nonprofits learn from past experience... which typically means sacrificing significant revenue right out of the gate. While no event is perfect, most common errors can be prevented. Why not learn from someone else's mistakes and close calls to raise a whole lot more for your cause?
When it comes to charity auctions, many organizers simply "don't know what they don't know." Unfortunately, a lack of professional expertise is the #1 reason events fall short of their revenue goals. To help provide the expertise needed for success, we interviewed Cheryl Parker, certified benefit auctioneer specialist in San Diego, Calif., for a recent episode of event fundraising podcast Events with Benefits. Parker shares her simple - yet often overlooked - strategies for generating as much revenue as possible at auction events.