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In today’s tech-saturated world, having a website is essential for any nonprofit or organization to connect constituents to their cause. Nearly every other marketing initiative you use—be it social media, an e-blast, newsletters or annual reports—will push supporters to your nonprofit website, so you want to make sure the final destination is attractive, straightforward and easily navigable. And since people tend to browse quickly and multitask on the web, you only have a few seconds to grab their attention and encourage participation. While most nonprofits understand the value of online marketing, many aren’t sure where to start. Let’s look at 3 ways you can give readers the motivation and tools they need to support your cause. Tip #1: Attractive Design and Branding Keep it simple. When it comes to site design, each organization has its own preferences: sleek and modern, colorful and kid-friendly. While design can reflect the nature of the organization, the general key to success is that “less is more.” Below, the homepage for the American Society for the Prevention of Cruelty to Animals is a great example of minimalism. They take advantage of negative space, guiding the reader to information and donations. A site that’s too cluttered, especially the homepage, can drown out your main message.
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