Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.
In last week's post, "How many items should be included in a live auction?", we concluded that most events use 7 to 12 items. More important than the quantity, however, is the quality. These 7 to 12 items need to be premium, big-ticket packages worth the high bids you seek. What if you run into trouble filling the live auction with high-caliber donations?
Dear Winspire, Thank you for calling me last week to discuss the use of consignment travel packages in our upcoming live and silent auctions. As much as I enjoyed chatting with you, I wanted to further explain why I passed on your services.
Successful charity galas rely on strong auctions. At most auction events there are the usual suspects – gift baskets, hair removal services (..ew), and dinner at a fine restaurant in town. Unique travel experiences, on the other hand, continue to be one of the most-anticipated and best-selling auction items in the industry. However, while offering unique excursions is important to an event’s overall profitability, charities are sometimes hesitant to partner with a consignment travel company. Explore these four common concerns about using consignment travel to better understand how this service can benefit your charity: 1. The trips seem too expensive for our donors. Underestimating your donors’ spending capabilities is one of the quickest ways to dampen your auction results. Big donors are sophisticated buyers who come to your event with a spending budget in mind. We hear this repeatedly from the thousands of winning bidders who redeem Winspire Experiences every year. In fact, we survey each of them when they return from their trip – primarily to gather feedback about their experience - but also to learn more about event fundraising dynamics from their perspective. Our surveys show that 76% of donors attend at least four charity events annually, and 42% of the winning bidders budget at least $10,000 each year for vacation travel. These are savvy auction veterans!