Your destination for insight into the world of event fundraising, charity auctions and no-risk travel packages.
In last week's post, we discussed a simple yet often overlooked principle of fundraising auctions: analyzing the different spending tiers of bidders at your event. Today we share 4 practical steps to use this information by customizing your live auction with top tier spenders in mind.
Special events are the most widely used method for cultivating new major donors. Nonprofits host big events as an entry point for potential high net-value donors to come learn about the cause and meet the people behind the scenes (that's you), planting the seed for a relationship that moves them toward major giving. The toughest piece of this donor cultivation process - especially at a big fundraising event - is building that relationship. If you're busy running around and you only have time to introduce yourself to a few people, who do you spend your time socializing with? How can you tell which new faces in the room may be interested in - or have the resources for - becoming a major donor? Even once you've identified these people, how do you go about setting up a post-event meeting to further discuss their involvement? One of the best ways to zero in on these folks is through offering big-ticket live auction items like Experiential travel packages. Here are 8 steps for cultivating major donors using no-risk auction travel packages: