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6 Tips for Leveraging Existing Donors to Acquire New Ones

Acquiring new donors is tough. Before you can even begin convincing people to support your mission, you first have to find people to convince! There are many resources available for finding new donors, but they usually come in the form of a marketing initiative and a hefty price tag. Instead of taking out an ad in the newspaper or investing in a direct mail campaign, take advantage of an effective - and less expensive - resource you already have at your fingertips: your existing donor base. Referral based lead generation - or leveraging your existing supporters to refer new potential donors - is one of the most powerful ways to acquire new customers, donors and followers for your organization. Think about it—your supporters are the people who can testify to both your credibility and your passion for the mission. They’ve experienced it firsthand! People who hear about your Nonprofit through a friend, co-worker, family member or other acquaintance are much more likely to trust your organization and consider contributing. If you’re uncomfortable asking donors to help you find new supporters, consider this: your donors—especially your bigger contributors—support your cause for a reason. They are passionate about your mission and believe in your Nonprofit and its ability to efficiently put the money they donate to good use. Many of your current donors would love to help out in more ways than just contributing money. That being said, you should still consider the best ways to approach current supporters and how you can leverage them to acquire new donors. To start, you’ll want to focus on the state of your current donor relationships...

  • 5 min read
  • Jan 9, 2014 10:00:00 AM

2 Easy Steps For Acquiring New Donors Online

When it comes to Nonprofit fundraising, there is no such thing as having too many donors. Even after a couple of successful years, there is always room to grow. That means your organization needs to be constantly working to find and gain new supporters. During this process, the question that most Nonprofits ask themselves is: "Where can I find more potential donors?" Online is a good place to start. Millions of people use the Internet everyday, so optimizing your online presence will help you tap in to some of this traffic. While online networking is only one of several strategies you can incorporate into your donor acquisition plan, it should certainly be among your top priorities. The various websites and tools you can leverage online will help you to broaden your reach, share information and advertise events. Your online marketing strategy should focus on two things: 1. Review Your Website If your Nonprofit doesn’t already have a website, then it is time to create one. If your organization does have a website, take a careful look at it for areas that need improvement. The whole point of creating a website is to Excite, Educate and Acquire new donors. Think of your website as your physical storefront. As people walk by, you want to pique their interest enough to get them to walk inside.

  • 9 min read
  • Jan 7, 2014 10:00:00 AM

4 Simple Ways to Build Stronger Donor Relationships

Building meaningful long-term relationships with key donors isn’t a want; it’s a need that’s critical to your Nonprofit’s success. But the process doesn’t need to be difficult. When approached the right way, it can actually be enjoyable for both parties and help boost your funding at the same time. Here are four simple ways to start building relationships and grow your funding: 1. Stay in Touch Communicate regularly, not just during fundraising campaigns. Keeping donors up to date on your organization’s projects and goals is important to keeping them interested and engaged. Let them know you need their support to complete your mission and that they are the ones that make it all possible.

  • 5 min read
  • Jan 3, 2014 7:38:00 AM

Nonprofit Communication Trends for 2014 [INFOGRAPHIC]

Effective communication is often one of the biggest challenges Nonprofits face when trying to connect with donors, supporters and volunteers. With so many channels available to distribute your message, sometimes it can feel like you're just throwing paint at a wall and hoping some of it sticks. As we look forward to a new year, the array of options for communicating with your followers will likely get bigger, not smaller. Sometimes it can help to see what other organizations or people in your same industry are doing in order to get ahead of the curve.That's why we did a little research and threw together this Infographic with some of the Nonprofit Communication Trends we see coming up in 2014. Enjoy... and Happy Holidays!

  • 3 min read
  • Dec 23, 2013 9:30:00 AM

Donor Travel Budgets Are The Key to Fundraising Success

   There are numerous strategies for connecting with potential donors and inspiring them to help your Nonprofit. One resource that organizations often overlook is that of donor travel budgets. Vacation travel is a massive global industry. According to a study by the U.S. Travel Association, $597 billion was spent on leisure travel in 2012[1].

  • 9 min read
  • Dec 17, 2013 8:35:00 AM

5 Tips for Improving Attendance at Your Next Benefit Auction

What’s the point of hosting a fabulous benefit auction if nobody shows? Okay, it’s unlikely that any event you plan will have zero attendees, but you get the idea. You want your benefit auction filled with supporters ready to bid and help your cause! To boost both attendance and spending at your next benefit auction, follow these five tips and make it a smashing success:

  • 9 min read
  • Dec 2, 2013 11:14:00 AM

Getting Deep with Donors: Why Fundraising Events are Key to Build Donor Relations

Why do people contribute to Nonprofits? Well, that’s easy—because they feel passionate about making the world a better place and are emotionally invested in a Nonprofit’s mission. If that’s the answer, then why don’t all Nonprofits put the objective of building deeper connections to get passionate supporters at the forefront of their priority list?

  • 4 min read
  • Nov 8, 2013 11:44:00 AM

4 Quick Tips for Developing a Solid Donor Base

One of the most important parts of running and funding a Nonprofit is also one of the most challenging: developing a solid donor base. The fact is, it takes time. If you’re struggling to gather supporters who contribute regularly, you just might need to fine-tune your strategy.

  • 7 min read
  • Nov 6, 2013 9:54:00 AM

Fundraising Events Aren't Just for Raising Money

Nonprofits have a lot to accomplish. As a Nonprofit, you have to raise awareness, inspire people to be passionate about your mission, keep donors contributing and raise enough money to make a difference. This is no small feat. How do you form a strategy to accomplish all of these goals? One of the best ways to get the ball rolling is to host a fundraising event. 

  • 4 min read
  • Nov 4, 2013 9:55:00 AM

Summertime is for Connecting with Donors and Evaluating Fundraising Strategy

Winston & Winnie slacking by the pool. By Alyce Lee Stansbury on It’s summertime and the living is easy — or so it used to be. Early in my fundraising career, I looked forward to summer because the fundraising work slowed down and I had time to reflect, evaluate, organize and plan. Those days are over. Fundraising has become a steady 12-month blur of events and campaigns. Today, all the nonprofits I know are actively fundraising on a year-round basis. That said, summer is still a good time to position your nonprofit for greater fundraising success. Here are a few suggestions.

  • 2 min read
  • Jul 29, 2013 3:24:00 AM

Letter to the Donors of America

The following letter to the donors of America was penned by the leaders of the country’s three leading sources of information on nonprofits – GuideStar, Charity Navigator, and BBB Wise Giving Alliance. The letter is made available the the public under the Attribution-NoDerivs Creative Commons license, which allows for it to be shared and distributed for any purpose so long as it remains unchanged. You may download a PDF of the letter here.  - re-posted from To the Donors of America: We write to correct a misconception about what matters when deciding which charity to support. The percent of charity expenses that go to administrative and fundraising costs—commonly referred to as “overhead”—is a poor measure of a charity’s performance. We ask you to pay attention to other factors of nonprofit performance:  transparency, governance, leadership, and results.  For years, each of our organizations has been working to increase the depth and breadth of the information we provide to donors in these areas so as to provide a much fuller picture of a charity’s performance.

  • 4 min read
  • Jun 25, 2013 10:14:00 AM

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