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Have you tried peer-to-peer (P2P) fundraising? It's a fundraising strategy that allows you to fundraise and spread awareness through your supporters’ social networks - and nothing beats interpersonal connections in terms of fundraising incentives. Although P2P fundraising is gaining popularity, perhaps you haven’t yet had the chance to put it into action in your own organization. Not a problem! We’re here to help. First we’ll walk you through what P2P fundraising is and how it can help your organization. Then we’ll set you up with five great tips to run your own campaign. What we'll cover: The A to Z of P2P. Define your campaign. Pick your starting lineup. Empower your fundraisers. Build relationships with your donors. Say thanks to your supporters. Ready to learn more about peer-to-peer fundraising and how this tool can expand your nonprofit’s supporter base? Let's get started.
Did you know... 40 U.S. states + D.C. require nonprofits to register before they solicit donors in their state? What's more, something as innocuous as the "Donate" button on your website could count as direct solicitation. If you have donors in multiple states that support your organization - both financially and in-kind - you'll want to check out today's post.
Technology is changing the scope and depth at which nonprofits can engage supporters. Is your nonprofit intimidated by online marketing, or not sure where to start? You're not alone: A recent survey reveals 69 percent of nonprofits feel they need to do more with online marketing to engage their audience.
With winter storms hitting the East Coast and cold snaps across the country, all eyes have been glued to the weather forecasts... How about the charitable giving forecast? Today on the blog, we have compiled some of the most important stats and predictions out there regarding charitable giving in 2018. See which donor sources are growing fastest, the meteoric rise of "donor-advised funds" - and how passage of the new tax bill will affect giving in 2018. We hope the information is useful as you begin strategizing for budgeting, programming and development in the year ahead.
We recently discussed the importance of year-end giving. A major part of many nonprofits' year-end giving campaigns: #GivingTuesday. According to the official site, Giving Tuesday is "a global day of giving fueled by the power of social media and collaboration." It takes place the Tuesday following Thanksgiving (U.S.) and shopping events Black Friday and Cyber Monday, kicking off the year-end charitable season.
Have you noticed an increase in online donations lately? As our lives become more and more intertwined with technology (employee microchipping, anyone?), the way we support charity is no exception.
You already know how important it is for your nonprofit to have a website. You've chosen striking images, posted statistics on your impact, and made sure your "donate" button is displayed prominently on every page. Unfortunately, it hasn't been enough.
Did you know 1 in 5 donations occurred via mobile device in 2016? Some 77 percent of all Americans now own a smartphone, while charitable giving expected to reach nearly $400 billion in 2017. Translation: There is roughly $80 billion in mobile donations up for grabs this year!
One of the keys to a successful development strategy is having diverse sources of income. We most frequently discuss event fundraising, but it's wise to have several fundraising "arms" so the loss or decline of one source won't hamper day-to-day operations. Other opportunities include annual fundraising drives, regular or monthly giving, and one we'll cover today: writing grants. Is grant writing part of your development strategy?
What a whirlwind 2017 has been so far! We're just one quarter in, and already we have developed groundbreaking resources in the world of event fundraising. In a recent Winspire News survey, the majority of readers (52 percent) noted a desire for more visual content, like webinars and infographics. We've since added 3 new webinars to the Webinar Library all about best practices to maximize revenue from live auctions and fund-a-needs. Another 33 percent of readers indicated an interest in audio content - namely podcasts - so you can continue fundraising education on your own time. As a result, we launched a brand-new podcast in January called Events with Benefits.
What a year it has been! The world of event fundraising is evolving every day, and we have the articles and resources to prove it. This past year, we covered a wide range of fundraising topics, including donor development, event production, unique travel Experiences and more - all to help nonprofit professionals raise more for their causes. Read on for the top 6 most-viewed posts of 2016, including tips to write sleek "Save the date" invitations, secure new event sponsorships and get creative with silent auction baskets. We hope you'll gain new ideas to surprise, inspire and engage donors in the year ahead!