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Ever considered hosting a 5K, "Fun Run" or Walk for charity? If you've relied on the same black-tie galas and golf tournaments year after year, putting on a race can be an effective way to raise awareness of your organization, loop in new members of the community, gain event sponsors and more. Read on for 7 short- and long-term benefits of holding a race. Then, sign up for next week's FREE webinar all about maximizing your Fun Run fundraising results.
With so much attention focused on the benefits of social media as a marketing tool, it can be easy to forget that email is still the most effective medium for promoting Nonprofit auction events. Email marketing is the most personal medium that allows you to address your supporters directly. The most important part of an effective Nonprofit email campaign is establishing a clear strategy and schedule. Every message you craft needs to be carefully considered and planned so your emails don't end up in the trash. Here are a few tips to help you promote your nonprofit auction items event more effectively through email marketing. Click Here to enlarge this example of an effective email campaign. 1. Have something to promote It helps to have some "sizzle" in your message when you are promoting a fundraising event. One way to do this is to secure your big-ticket nonprofit auction items early so you can use them to pique interest and encourage people to click on your email. Highlighting your biggest and best auction items early will also increase engagement and get people talking about the event sooner. This can be difficult to do if you rely soley on donated items which often don't materialize until the last minute. Promoting your nonprofit auction items early will also result in more bidding during the benefit auction. By giving your audience a "Sneak Peek!", you will get them thinking about how much money they may want to spend at your event. Experiential travel packages, for example, appeal to just about everybody and can be reserved for your event months in advance, giving you more time to pursue other big-ticket items that you can promote later. Showcasing travel Experiences early on may also catch donors who have untapped travel budgets and are in the market for purchasing a vacation. 2. Create an engaging subject line The email subject line is crucial because it is the recipient's first impression of your promotional campaign. It needs to be short and powerful – so each word matters. Having big-ticket nonprofit auction items to promote makes it much easier to come up with compelling subject lines. You can offer a "Sneak Peek!" or a chance to "Bid on Your Dream Trip!" to draw attention and get supporters to click on the email. Here are some more tips to keep in mind when crafting your subject line: Use no more than 60 characters. (Example: "Win a Trip to Napa Valley at the 2014 HOPE Gala!") Give readers insight to what the email is about. Be engaging and choose words carefully. Pique their interest. A headline like "Save the planet and win a trip to Italy!" will get your supporters to want to learn more. 3. Include compelling body content Once the email recipient clicks on your email, you want to keep them engaged. This is why highlighting your best nonprofit auction items is so beneficial - it gets recipients to scroll through the entire email. Following are a few strategies to help you communicate effectively and encourage readers to attend the event:
Thanks to mobile technology and the widespread use of smartphones and tablets, Nonprofits can improve the way they manage both the process and success of their fundraising auctions. Mobile bidding is a paperless system for managing and running auction events and it enhances the experience for both guests and volunteers. There are a number of advantages to incorporating mobile bidding into your next event: 1. Less hassle When auctions use paper systems, donors have to be in the auction table area in order to view items and write down bids. With mobile bidding, donors can bid from their seats or wherever they happen to be in the room. This allows them to socialize with other guests and participate in the auction at the same time; and they don't have to push through crowds to make bids. 2. Convenient alerts When bids have to be made at the auction tables, donors are less likely to follow up later and continue participating, especially if they are having a good time socializing and mingling at your event. Mobile bidding allows you to send alerts to supporters' devices when they've been outbid, and donors can then place a new bid without having to leave their spot. This convenient feature encourages donors to keep bidding for the items they want when they've been outbid without having to rush back to find the item and bid sheet on the table in the silent auction area. 3. Simplify check in and check out At most auctions, donors have to spend time waiting in long lines in order to check in and out of the event. Mobile bidding allows guests to complete this process on their smartphone or tablet, which means no lines. Donors will have more time to enjoy your event, and you might even need fewer volunteers to help run your auction.