One of the best ways to ensure plenty of excitement and bidding on your biggest and best charity auction items is by showcasing them in an auction catalog. The goal of an auction catalog is to make your auction items as appealing as possible to entice guests to place more bids, thus generating more revenue from your fundraising event.
A well-designed catalog accomplishes this by:
- Creating a shopping experience: Donors are sophisticated buyers. A professional catalog lets you attractively feature your auction items, giving guests the opportunity to browse and discuss them before and during the live auction.
- Educating donors: Guests are going to be more comfortable spending large sums of money on an auction item if they have plenty of information about what they are buying.
It’s common for charity auction catalogs to also serve as the event program and include information on the organization, its cause and the event itself. Here is a list of essential elements to include in an auction catalog:
- Welcome Letter
- Event Agenda
- Special Thanks/Acknowledgments
- About Organization
- Live Auction Introduction
- Auction Items
- Sponsor Recognition
Depending on the size and scope of your event, the catalog can be something simple with only a few pages or it can be far more extensive, with paid advertising space in a professionally designed booklet.
Unfortunately, hiring a graphic designer to create an auction catalog can be prohibitively expensive for most nonprofit organizations... so we want to give you the tools to do it yourself!
If you’re going to give it a go on your own, here are a few tips for how to design an effective catalog...